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Web Marketing Made Simple
If you have ever wondered what your SEO agency is actually doing for you, or if you have ever considered running your own SEO, you want to have a simple guide of how you can achieve results. Web Marketing Made Simple is exactly that. The sole purpose of our book is...
Off-Page SEO Checklist
Setup Google Search Console and submit your xml sitemap. Submit your business and website to the top local listings, starting with Google My Business. Submit your website to online search directories. Aim for industry specific directories if they exist. Write Press...
Landing Page Design Checklist
This checklist was originally published in 2018 and has now been updated for 2025. Landing pages are no longer just about visuals—they’re about speed, clarity, trust, and compliance. A well-designed landing page is critical because it directly influences first...
Google My Business Local Ranking Checklist
Depending on where you are located, different directories have a different amount of force & influence on a local market. Therefore, local search directories actually need to be fine-tuned according to your specific locations. Please contact us if you'd like a...
Facebook Marketing Checklist
This is a preliminary checklist designed to get you started with Social Media. If you have specific questions about any specific social platform, please contact us. A Word about Implementation: If you believe business is built on relationships, then you believe social...
Creating a Brand Identity
The secret ingredient for massive success. Defining a brand is an exercise often overlooked by companies. A solid brand identity is part of the instrumental groundwork for creating customer loyalty. Whether you are just getting started with your business or own a...
3 Tips for Scaling Your Business
My Business is Growing. Now What? When a new business is started, the biggest fear of any business owner is always: is it going to work? Though the business may have a proven business model and is well capitalized, at the end of the day much of the initial success is...
Online Marketing Strategies to Make Your Business Shine in 2017 | Part 7
(Video Transcription. See video below.) Stephan: First in the areas of the circles you've identified on the worksheet. Meaning on this particular worksheet what I am going to tell you to do, whatever is highest. So, let's say this first row is word count, whoever the...
Your Website is Not a Marketing Tool
Pretty doesn't pay the bills We are not a group of web designers who also offer online marketing services. Most of our team comes from a marketing, business development or finance background. What does that mean for you? We don’t care how pretty your website is. We...
Online Marketing Strategies to Make Your Business Shine in 2017 | Part 6
(Video Transcription. See video below.) Stephan: Contact Google. We had to do disavows, we had to do all sorts of-- Erica actually over there in the blue shirt she has been through this. We literally have to compile lists of these crappy links and submit them to...
Online Marketing Strategies to Make Your Business Shine in 2017 | Part 5
Stephan: Websites move with that absolutely. So yes, I would do it. Getting back to the domain signals. The address, do you guys understand what I mean? So, ADC company dot com forward slash about us. What you have up in that URL string. Lots of people when they...
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