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A Detailed Look at SEO

Google Makes Search Engine Optimization Challenging

SEO is a long-term strategy requiring patience, as the advancement to the top organic search engine ranking is lengthy and can be fraught with setbacks. Major search engines like Google and Bing purposefully make SEO ranking challenging. Their goal is to provide a searcher with the best results, but in doing so makes the marketing of web pages highly difficult.

The Ugly Truth About Search Engines

Despite the popular notion that Google is a free search engine with some paid space, it is truly quite the opposite. Google is really a paid search engine with some free space.

Over the years, free space has increasingly become more sparse, and today, it covers less than 50% of the average search results page. Projected trends regularly indicate a continual decrease over the next few years. Why? Simple! Google does not make any profit from organic listings. For this reason, Google distinctively and competitively selects certain reputable businesses to showcase its “free” organic listings.

Internet Marketing with SEO: Is it Right for Your Business Website?

It is believed by many that SEO is a cheap way to market your business. While the long-term lead acquisition cost is certainly low, the short-term acquisition cost is much higher than Paid Search. This is due to the extensive ramp-up period. With SEO, your opportunity cost starts very high and decreases over time. 

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Local SEO Services

As a local small business, you’re probably looking for SEO services to help you reach customers and your target audience within a few miles of your office. If that’s your aim, you need to ensure that your website is optimized to focus on the service areas that are vital to your business. This is where our Orlando local SEO services will help.

In your first meeting with our SEO expert, we’ll brainstorm ways to help your small business achieve higher visibility in front of more internet users with the main aim of growing your clientele in Central Florida. Even if you are a local business owner with multiple locations, we’ll work to ensure that each of your locations will help the other get onto the first page of search engines.

Search Engine Rankings

Once a higher-ranking position is established, we don’t simply pack up and call it a day. Instead, we’ll keep working to secure your website’s rankings and increase your organic growth while keeping a close eye on your competitors to ensure they won’t outrank your business.

Achieving high rankings on search engines with a strong online marketing strategy is no easy feat, and our SEO experts have to continually come up with creative search engine optimization ideas that are key to keeping your website in Google’s best graces. It’s vital to understand that search engines are continually changing their algorithms and how they index websites, so it’s crucial to ensure that your SEO campaigns are in line with their expectations.

What your business can expect when choosing to work with our greatly
respected Orlando SEO agency:


Located in Orlando FL, our local SEO agency is founded upon innovation and originality. You can trust our highly experienced and passion-driven SEO experts to create a customized plan and SEO solutions based on proven strategies and results for your business.

The fact is, search engines are always updating and changing their algorithms, and this has an impact on your local SEO rankings and performance. Backed by our deep knowledge of the industry and our passion for search engine optimization, our SEO team will help you achieve the best SEO results driven by a solid online marketing strategy. When you choose to work with Get The Clicks, know that we will be deeply invested in your victory. When you are successful, we are successful.


You can expect nothing less than quality work from our SEO team. With hundreds of solid reviews, as well as countless awards, including the Top-Rated SEO Company in 2022 for the state of Florida and Top Web Design Company in 2022, we have also received Best in Search awards for website development, pay-per-click management, and search engine optimization.

We are confident in the superior quality of our search engine optimization knowledge, work, and results. With our genuine passion and commitment to your success, we know how to dominate the competition with a strong SEO campaign!


Built on a strong foundation of integrity, we have stayed true to our values and earned the trust of thousands of clients. We believe in honesty and integrity when running our business, and that shows in our work and how we approach each client. We are confident in our proven and time-tested strategies that will make a genuine difference for your business. With our risk-free 30-day 100% money-back guarantee, you can trust our honest and fully transparent approach.


Are you stumped by SEO challenges? Have you been disappointed by the empty promises of shady search engine optimization agencies? Don’t hesitate to call us today. Our Orlando SEO experts are here to tackle these challenges.

Tips To Know When You’re Choosing an Orlando Florida SEO Agency

Tip #1: Choose SEO agencies that have substantial knowledge and experience to save money

You need a well-optimized and search engine friendly website along with the guidance of a seasoned SEO professional to strategize and lead your SEO efforts. It’s vital to understand that search engines like Google can penalize your website if you don’t follow their guidelines. Hence, it’s important not to take matters into your own hands or trust the wrong agencies. Instead, entrust your company’s online marketing strategies to our reputable SEO agency. This will enable you to get the best results for your investment, leading to more customers and profit!

Tip #2: Knowledge is power! More leads will improve your bottom line

The right SEO agency will be able to boost your website’s rankings and place your website on the first page of search engine results. Our Orlando SEO expert team will be able to create and implement solid search engine strategies to help increase your leads and profit margins.

Tip #3: A Long Term Approach

SEO is a marathon, not a sprint. You need a sound long-term SEO strategy that will stand the distance. It’s important that you understand that SEO results are not instant, so be wary of agencies making unrealistic promises and presenting immediate results. They could be implementing shady tactics that will harm your website in the long run.

SEO Company

With many SEO companies in the area, we know you have many choices. That’s why we don’t take it lightly when you choose to work with us. Choosing the right SEO agency to invest your marketing budget is a significant decision. To start with, compile an SEO company comparison table with the SEO services offered, contract terms, and fees, and be sure to check out their reviews too. Watch out for hidden costs or agencies that charge extremely low fees that seem too good to be true. These prices may seem appealing, but they often have hidden fees that end up costing a lot more, or they may involve low-quality work that will have negative consequences for your website.

Why Choose Us:

As an Orlando SEO company that’s nationally recognized, we are renowned for our effective and unparalleled SEO approach. Our superior SEO marketing strategies are not merely based on vague guesswork. Instead, our meticulous processes are based on proven results that have placed our clients at the top of Google over the years. When you choose to work with our Orlando SEO agency, our entire digital marketing team will work tirelessly to achieve the rankings that your business deserves.

What You Can Expect:

  • Work with an Orlando SEO company that is fully transparent and always on your side.
  • Talk to real Orlando SEO experts who are committed to helping you succeed.
  • Achieve a page 1 rank on Google for your first set of keywords within a year or less.
  • Meet with us in person or schedule a meeting for our Orlando SEO expert to meet you on-site.
  • Work with a team of SEO experts that isn’t a one-trick pony with a limited scope of skills and Orlando SEO services. At Get The Clicks, we are a full-service digital marketing agency and our SEO Orlando services include web design, social media marketing and paid search.
  • We have a deep understanding of how search engines work. In fact, we have a video series covering how small local businesses can leverage our digital marketing and Orlando SEO services to achieve a first-page ranking on Google.
  • While we are techies, we strive to keep everything simple and user-friendly. Local SEO services are often shrouded in mystery. All too often, small business owners come to us frustrated and confused about internet marketing, only to find out that the solution to their SEO needs and improving their digital presence was actually quite simple.

A Methodology to Reach The First Page:

Any digital marketing company in Orlando Florida can claim to be SEO experts, but do they have actual data to back their claims? Unlike these SEO companies, our prestigious digital marketing company actually has proven results over the years. Our SEO experts will reverse-engineer your most successful competitors to gain insight into their internet marketing strategy before creating our own effective online marketing plans to boost your web traffic and search ranking on Google search results. Rest assured that our digital marketing experts will always provide a fully transparent and customized work reporting system to keep you updated. You will also be assigned your own Account Strategist who will be your point of contact if you have any questions.

The four components that will move the needle in your SEO strategy are:

  • On Page SEO – this refers to how your website pages are formatted and set up. This includes an analysis of how the content should be structured, what the URL structure should be, and which additional collateral (images, videos, etc.) may be required.
  • Link Building – links improve website rank. However, not just any link will do. Link-building requires in-depth research that analyzes the link profiles of competitors to determine which types of links will work best for each situation. Some of the items we review are: link type, do-follow vs. no-follow, anchor text, destination URLs, number of links, domain authority of referring link, and traffic of referring link.
  • Content Development – this refers to the writing of content based on Google’s Natural Language Processing (NLP) as well as its Latent Semantic Indexing (LSI) AI.
  • Technical Optimization – a website will only rank as well as Google can understand, so it is imperative that Google can easily comprehend what your website is about. Website structure, web page coding, framework, etc all factor into this.


It’s important to embark on your SEO journey with the right expectations and understand that SEO is a long-term investment that takes time to show results, as with any worthwhile acquisition. Hence, while search engine optimization (SEO) will provide effective and rewarding results for your Orlando business, it can often take over a year to see a solid Return on Investment (ROI).

If you’re a start-up business, search engine optimization services may not be the best route to start with due to its longer ramp-up period. Instead, SEO services are great for start-ups as a secondary marketing approach after initial business advertising produces quality results. Overall, SEO services are ideal to help companies that plan to grow in 2 or 3 years meet their marketing goals.

CONTACT an SEO Expert Today

What Our Orlando SEO Company Will Do For You As Part of Our SEO Services:

  • Regularly evaluate your business competitors by performing monthly website scans to analyze online marketing changes.
  • Review baseline website rankings and implement high-quality backlinks to your website, driving up search engine rankings on local search results..
  • Review traffic reports and improve website visitor-to-lead conversion rates.
  • Review the layout and structure of your website to ensure it complies with the latest Google updates (Google markup language, Schema, Penguin, Panda, Hummingbird, Pigeon, etc.).
  • Determine where you are listed online, and update and edit existing online directory listings (YP, Yelp, Yahoo, Google My Business, Yahoo, Bing, etc.).
  • Manage Google Website Webmaster Tools Account for website page errors, website resubmission, and XML sitemap updates.
  • Update website code to ensure the web page is appropriately accessed by the search engines (robots.txt file & sitemaps).
  • Perform browser tests, mobile tests, Google penalty checks, and website speed tests to ensure all web pages run optimally (Android, Apple IOs, IE, Firefox, Chrome, Safari).
  • Routinely update security settings for your website. If we do not have direct website hosting access, updates will be provided to your webmaster.
  • Assure your website is user friendly and mobile-friendly.
  • Work with you to manage your business online reputation by helping you build your online and website reviews.
  • Brainstorm ways to continuously improve your website Call to Action and Point of Difference.
  • Keyword research for Buyer Intent and website traffic generation.
  • Develop additional relevant content (when necessary) to maintain & add search engine rankings on local search results and position your website as an expert resource in your highly competitive industry and local market.
  • Setup call tracking and lead conversion tracking
Complementing Services

Let us know if you’re interested in any of these services. We can help you develop a customized marketing budget that will work for you or your business, and we will even manage it for you.


What are the 4 Types of SEO?


  • optimizing a page’s reach by matching keywords to search queries, finding opportunities that may have been missed, and targeting keywords by analyzing competitor’s key word usage


  • all things done outside of the site to optimize its reach including creating back links, social media marketing, press releases, and brand mentions


  • optimizing a page’s reach in the local area searches and establishing ranking within a local map pack


  • optimization of the website and server to help with crawling of search engines and to index your site to improve organic ranking.
What is the average cost for SEO?
Average cost for SEO Services ranges from $1500-$5000 per month.
Will SEO exist in 5 years?
Yes. SEO will be relevant for the foreseeable future. Businesses rely on traffic to their websites and most customers gravitate towards using search engines to find businesses. Companies need their content to appear in SERPs (search engine results page) and to maintain that visibility with the natural changes in algorithms.
What are the 3 core must haves of SEO?
Authority, Relevance and Experience
How long does it take to get good results from SEO?
If you hire the right company, you should expect to see results within 4-12 months. Depending on the type of business and your budget, these times can vary. Algorithms have become very sophisticated over the years, so you need a company that can provide a solid strategy that tackles these aspects to provide you the best results.
What is the most difficult part of SEO?
The most difficult part of SEO is developing the right strategy for each client. This would include finding the right information to target, choosing the right keywords to focus on, and using a unique strategy that garners the results and outcomes each client needs.
What is SEO in layman terms?
SEO is short for Search Engine Optimization. It is the process of fine tuning a website so that it loads quickly, the content on the site is relevant to what someone is searching for and it is linked up to other sites that bring traffic to it based on shared content relevance. This, in turn, means the site shows up higher on the list of search results.
How do you know if your SEO is working?
You will see the following results:

  • The health score of your site is better.
  • Your organic traffic is on the rise.
  • Your site ranks higher.
  • Visitors to your site are spending more time on your site.
  • You are seeing more conversions.
  • The number of referring domains increases.
Do small businesses need SEO?
SEO is the best way to establish your expertise as a small business. Not only does it help to drive traffic to your website, it also helps to promote your business organically.
Which businesses need SEO the most?
The following industries benefit from SEO the most:

  • Online Businesses
  • Restaurants and Cafes
  • Professional Services
  • Renovation and Home Repair Services
  • Medical Services
  • Real Estate

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