Clicks Blog
Where Has All My Traffic Gone?
Do you remember the book Who Moved My Cheese by Spencer Johnson? If you don’t, here is a quick summary. It is a motivational fable about dealing with change in work and life. It tells the story of four characters: two mice, Sniff and Scurry, and two "little people,"...
Google Retires the &num=100 Parameter: What It Means for Rank Tracking of Your Website
TL/DR Google Retires &num=100 Parameter: As of September 12, 2025, Google no longer supports the &num=100 URL parameter, which previously allowed users to view the top 100 search results on a single page. Search requests now default to approximately 10 results...
Managing Web & AI Crawler and Scraper Bots – An Often Overlooked Business Opportunity
TL/DR AI bots = automated programs for tasks like data collection & interaction. Crawlers = browse/index pages (e.g., Googlebot). Scrapers = extract data (e.g., prices, reviews). Good bots = search engines & social media crawlers. Bad bots = cause server...
Landing Page Optimization Techniques to Lower Bounce Rates
When users land on your page and leave without interacting, it’s more than a lost visitor—it’s a missed opportunity. High bounce rates can signal poor user behavior, mismatched intent, or design flaws. Reducing them means capturing more value from your traffic. This...
Google’s AI Overview – An Overview of Google AI Overview, For You To View All Over 🙂
TL;DR: Google’s AI Overviews What They Are AI Overviews are Google’s AI-generated summaries at the top of search results, powered by Gemini LLM, giving concise answers with linked sources. How They Work Pull from multiple sources: web content, Google’s Knowledge...
Broken Link Building: A Step-by-Step Guide for Agencies
Broken link building is a proven SEO method where you replace outdated or dead resources on other sites with relevant, high-quality content. It’s a mutually beneficial process; site owners fix user experience issues, and you secure valuable backlinks. This tactic for...
How to Leverage Social Media Signals to Improve Your Online Visibility
If you’re trying to stand out in the crowded digital space, you can’t ignore the influence of social media platforms and search engines. They may not be a magic switch for higher search rankings. Still, when used strategically, social signals can work like a...
How Google Search Has Shifted from 10 Blue Links to AI Overviews
Imagine you need a new washing machine. In the past, you might type a query into Google and scroll through pages of 10 blue links, reading reviews and comparisons on multiple websites. Today, an AI-powered Google search can synthesize those reviews and deliver a...
The Ultimate Local SEO Audit Checklist to Boost Your Business
If you run a local business, appearing in nearby search results is critical to attracting customers. But simply having a website or a Google Business Profile isn’t enough. To compete effectively, you need a structured, thorough local SEO audit. Hiring a professional...
How to Find and Use Your Competitor’s Best Keywords to Win More Traffic
If you're serious about growing your website traffic and increasing visibility in search engines, you're investing time in keyword research. But here's the truth: some of your most valuable keyword opportunities aren’t hidden in a tool’s generic list; they’re already...
Why Your Content Optimization Needs Multimedia and How to Fix It Fast
Content has evolved. Your audience expects more than plain text; they want engaging, interactive content experiences. And search engines now favor content that meets those expectations. Multimedia content isn't just for aesthetics anymore; it's essential for improving...
Behind the Scenes of The Ultimate Garden Party
I had the pleasure of being asked to represent Get The Clicks and join the planning committee for the 4th Annual Ultimate Garden Party at the Signia by Hilton Bonnet Creek resort, a fundraising event to benefit the Second Harvest Food Bank of Central Florida. Get The...
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