Clicks Blog
How to Develop User Personas for Better UX Design
When you begin a UX project without understanding who your users are, it becomes harder to design an experience that feels natural. This is why user personas sit at the center of effective UX design. A persona represents a realistic representation of a user group...
Local Link Building in Orlando – Chambers, Meetups and Sponsorships
If you want your business to thrive in Orlando’s competitive digital landscape, local link building isn’t optional—it’s essential. Think of it as the backbone of your local SEO strategy and broader Orlando SEO strategy, forming the foundation of effective local SEO...
How Orlando Brands Can Boost Google Rankings with E-E-A-T SEO: The Ultimate Local SEO Guide
If your Orlando-based brand wants to climb the Google rankings and attract more local customers, mastering E-E-A-T—Experience, Expertise, Authoritativeness, and Trust—is your secret weapon. These four pillars are Google’s way of evaluating online credibility, quality,...
How to Stop Google Business Profile Spam in Orlando: Name-Stuffing, Fake Listings & Duplicate Removal
Google Business Profile (GBP) spam has become one of the biggest obstacles for legitimate businesses competing in Orlando’s crowded local search landscape. When spam listings take over the map pack, real businesses lose visibility, customers get misled, and the local...
Orlando Review Generation: How to Boost Local Rankings, Trust & Conversions Fast
Building a strong stream of online reviews has become one of the most powerful tools for lifting your visibility and convincing customers to choose you, especially in a busy market like Orlando. Review generation is no longer just a reputation booster; it directly...
How to Build Service-Area Pages for Greater Orlando Neighborhoods
If you’re looking to attract customers across the Greater Orlando area, service-area pages are your secret weapon. These aren’t just extra landing pages; they’re the backbone of a strong local SEO strategy that helps your business show up when someone nearby searches...
The Role of A/B Testing in Enhancing User Experience
In digital marketing, assumptions can be costly. You might think a headline or button color works better, but without testing, you’re only guessing. A/B testing eliminates that uncertainty by using controlled experiments to identify what actually drives user...
OpenAI’s Erotic ChatGPT Is a Mirror of a Growing Social Crisis – Opinion
I felt like it was time to write an opinion piece. As I get older (a lot older) I find myself in a conundrum. I believe that technology can make our lives better, but at what point in time does it go too far and how do I reconcile this in my own mind considering the...
Why Your Google Traffic Dropped in 2025: AI Overviews, ChatGPT and More
TL;DR Google’s AI features (AI Overviews and AI Mode) answer more queries directly on the SERP, so fewer users click through to websites. Rankings can look “fine,” but CTR drops—expect stable impressions with declining organic sessions. The hit is biggest on broad...
Google Retires the &num=100 Parameter: What It Means for Rank Tracking of Your Website
TL/DR Google Retires &num=100 Parameter: As of September 12, 2025, Google no longer supports the &num=100 URL parameter, which previously allowed users to view the top 100 search results on a single page. Search requests now default to approximately 10 results...
Managing Web & AI Crawler and Scraper Bots – An Often Overlooked Business Opportunity
TL/DR AI bots = automated programs for tasks like data collection & interaction. Crawlers = browse/index pages (e.g., Googlebot). Scrapers = extract data (e.g., prices, reviews). Good bots = search engines & social media crawlers. Bad bots = cause server...
Landing Page Optimization Techniques to Lower Bounce Rates
When users land on your page and leave without interacting, it’s more than a lost visitor—it’s a missed opportunity. High bounce rates can signal poor user behavior, mismatched intent, or design flaws. Reducing them means capturing more value from your traffic. This...
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