TL/DR Google Retires &num=100 Parameter: As of September 12, 2025, Google no longer supports the &num=100 URL parameter, which previously allowed users to view the top 100 search results on a single page. Search requests now default to approximately 10 results...

Stephan Boehringer
Stephan Boehringer is the CEO of Get The Clicks, a web marketing company. Stephan has over 20 years of experience in the field of web marketing, and has been a speaker and consultant for many years. Stephan is passionate about web marketing and helping their clients be the best they can be.
Stephan Boehringer graduated from the University of Florida with a Bachelor of Science in Business, Management, Marketing, and Related Support Services.
Managing Web & AI Crawler and Scraper Bots – An Often Overlooked Business Opportunity
TL/DR AI bots = automated programs for tasks like data collection & interaction. Crawlers = browse/index pages (e.g., Googlebot). Scrapers = extract data (e.g., prices, reviews). Good bots = search engines & social media crawlers. Bad bots = cause server...
Google’s AI Overview – An Overview of Google AI Overview, For You To View All Over 🙂
TL;DR: Google’s AI Overviews What They Are AI Overviews are Google’s AI-generated summaries at the top of search results, powered by Gemini LLM, giving concise answers with linked sources. How They Work Pull from multiple sources: web content, Google’s Knowledge...
What Are Google Local Services Ads (LSAs)? The Ultimate Guide to Getting More Local Leads Without Wasting Clicks
Picture this: someone in your area urgently needs a roofer or a family lawyer. They Google “plumber near me” and, before seeing websites or traditional ads, they’re presented with a block of verified local service providers—complete with reviews, phone numbers, and a...
How AI Enhances Google Ads Management
You’ve heard the hype—artificial intelligence is revolutionizing digital advertising. But what does that mean for you as a marketer or business owner striving to drive results through Google Ads? It’s more than just automation; AI is about amplification. With the...
Why Your Google Ads Aren’t Converting (And How to Fix It)
You’re spending money on Google Ads, but the results? Crickets. You’re getting clicks—maybe even a decent amount—but conversions just aren’t happening. No calls. No form submissions. No sales. It’s frustrating, especially when you know people are seeing your ads and...