Stephan Boehringer is the CEO of Get The Clicks, a web marketing company. Stephan has over 20 years of experience in the field of web marketing, and has been a speaker and consultant for many years. Stephan is passionate about web marketing and helping their clients be the best they can be.
Stephan Boehringer graduated from the University of Florida with a Bachelor of Science in Business, Management, Marketing, and Related Support Services.
In digital marketing, assumptions can be costly. You might think a headline or button color works better, but without testing, you’re only guessing. A/B testing eliminates that uncertainty by using controlled experiments to identify what actually drives user...
I felt like it was time to write an opinion piece. As I get older (a lot older) I find myself in a conundrum. I believe that technology can make our lives better, but at what point in time does it go too far and how do I reconcile this in my own mind considering the...
TL;DR Google’s AI features (AI Overviews and AI Mode) answer more queries directly on the SERP, so fewer users click through to websites. Rankings can look “fine,” but CTR drops—expect stable impressions with declining organic sessions. The hit is biggest on broad...
TL/DR Google Retires &num=100 Parameter: As of September 12, 2025, Google no longer supports the &num=100 URL parameter, which previously allowed users to view the top 100 search results on a single page. Search requests now default to approximately 10 results...
TL/DR AI bots = automated programs for tasks like data collection & interaction. Crawlers = browse/index pages (e.g., Googlebot). Scrapers = extract data (e.g., prices, reviews). Good bots = search engines & social media crawlers. Bad bots = cause server...
TL;DR: Google’s AI Overviews What They Are AI Overviews are Google’s AI-generated summaries at the top of search results, powered by Gemini LLM, giving concise answers with linked sources. How They Work Pull from multiple sources: web content, Google’s Knowledge...