Google Ads Management
Harness the power of Google Ads with the help of seasoned experts.
Our Commitment to You
We will work tirelessly to deliver the best digital strategy for your business or your money back. We understand you are placing your trust in us and we intend to deliver.
Setting up and optimizing Google Ads campaigns can help businesses get their ads in front of people who are actively searching for or interested in their products or services.
What Our Clients Are Saying
We will work tirelessly to deliver the best digital strategy for your business or your money back. We understand you are placing your trust in us and we intend to deliver.
We offer comprehensive Google Ads management services to help your business attract more customers and increase sales.
What Our Google Ads Management Service Includes:
Where applicable, we’ll set up enhanced conversion tracking for form submissions and website sales which allows us to collect better data and utilize more advanced bidding strategies.
Google Ads support explains Enhanced Conversions:
“Enhanced conversions are a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing conversion tags by sending hashed first party conversion data from your website to Google in a privacy safe way.
Enhanced Conversions allows you to send hashed first-party, user-provided data from your website when a user converts. The data is then used to match your customers to Google accounts, which were signed-in to when they engaged with one of your ads. “
We set optimal automated bidding strategies to utilize the power of AI to find users that are most likely to convert, minimizing your cost per conversion.
For Example: Let’s say you have a plumbing business. We’ve set up tracking for your calls and contact form submissions. We’re going to optimize your campaigns with a bid strategy to Maximize Conversions. The Google Ads platform, using this automated bidding strategy, will go try to get the most conversions with the daily budget that is set. After some time, usually about 30 days, we’ll have enough data to see what the average cost per conversion is. We can then switch to a more advanced bidding strategy by setting a Target CPA (cost per acquisition). Setting the Target CPA tells the system that we want to pay $x per conversion. The system over time will learn and adjust that target to get the most conversions with your budget while staying under a certain amount per conversion. This is monitored and adjusted over time.
If you’re managing your own ads and still using manual cpc, it’s time to chat with us.
Why Choose Us
Google Partners
We have continuously met the requirements for Google Partnership, maintaining performance levels for our clients and passing our annual Google Ads Certifications.
We are certified in Search, Display, Video and Shopping
$500 Promotions For New Accounts 🤑
Our Google Partner status allows us to offer new accounts built with us up to $500 in matched ad credit.
Industry Expertise
Our Google Ads experts have experience working with all types of businesses, including but not limited to, Local Services, eCommerce and B2B brands.
Proven Results
We consistently deliver excellent ROI by improving conversions while reducing wasted ad spend.
Latest Google Updates
We stay on top of the latest Google Ads features and refine strategies to leverage them. Our direct Account Strategists at Google know we want to be the first to know when new features are in beta so we can plan ahead 💪.
Dedicated Account Manager
Your account manager will oversee your campaigns and provide optimization recommendations.
Transparent Reporting
We provide insights into where your budget is spent and how each campaign is performing.
Meet the Google Ads Team
Frequently Asked Questions
How much should I spend on Google Ads?
$50/day is a good place to start if you only want to see how many leads you can get from basic search ads. If you want to really utilize the power of Google Ads and the AI capabilities, it’s best to run both Search and Performance Max campaigns at the same time.
Consider your business goals, target cost-per-click and conversion rates, and track performance before increasing budget. We monitor results closely and adjust as needed.
How do I optimize my Google Ads campaigns?
Optimization involves adjusting bids, keywords, ad copy, landing pages, and more to improve campaign performance. Analyze search terms, add negative keywords, create ad variations, and reorganize ad groups. Automated bid strategies like Target CPA can help optimization.
What metrics should I track for Google Ads?
Important metrics to track are impressions, clicks, CTR, conversions, cost per conversion, and return on ad spend. Use these to identify well-performing ads/keywords and areas needing improvement. Dig deeper into metrics by ad group, keyword, device, and other factors.
How can I make my Google Ads more effective?
Besides ongoing optimization, ensure ads and landing pages are high-quality and relevant to keywords. Use extensions like callouts. Segment keywords and create tightly themed ad groups. Use negative keywords. Check search query reports for missed opportunities. Test different bid strategies.
How can I track conversions with Google Ads?
The best way to track conversions is by using Google Tag Manager. You’ll need to decide what you want to track and then you can figure out how to track each action.
In most cases, we’ll use CallRail for call tracking and use Tag Manager to track contact form submissions. Ecommerce tracking will depend on the website platform you’re using. Any offsite conversions or submissions through an iframe on your website will usually require documentation from the 3rd party source.
Your best bet is to ask an expert to help you set this up.
We will work tirelessly to deliver the best digital strategy for your business or your money back. We understand you are placing your trust in us and we intend to deliver.