SEO services for Estate Attorneys
Improve Your Search Rankings and Get More Qualified Estate Planning Leads
Our Commitment to You
We will work tirelessly to deliver the best digital strategy for your business or your money back. We understand you are placing your trust in us and we intend to deliver.
Effective search engine optimization (SEO) doesn’t just boost search engine rankings; it puts your estate planning law firm in front of individuals actively searching for estate planning, probate law firms, and trust services, turning search engine visibility into real client opportunities.
What Our Clients Are Saying
Our team delivers a tailored digital marketing strategy that drives real results for your firm. If we don’t meet your expectations, you won’t pay because your success is our priority, every step of the way.
Our estate law SEO process is designed to increase your firm’s visibility to high intent clients seeking legal assistance.
Here’s how we do it:
Website SEO Audit & Strategy
We perform a full, comprehensive SEO audit of your law firm’s current website, content, and visibility, then build a custom SEO roadmap tailored to your estate planning services. This ensures we address any technical SEO or content gaps upfront and set a strong foundation for long-term SEO performance.
Competitor Benchmarking
We reverse-engineer the SEO strategies of competing estate planning law firms to give your site an edge in search rankings and visibility. By understanding what’s working for others, we position your firm to outrank them on the most valuable estate planning-related keywords.
Legal Directory Optimization
We claim and optimize business listings on legal directories like Avvo, FindLaw, Justia, and other websites to strengthen your authority and citation base. These trusted directories help reinforce your firm’s credibility and boost your local SEO and organic signals.
On-Page Legal SEO
We acquire high-quality backlinks from legal publications, bar association directories, and trusted industry sources to boost your domain authority. These links build trust with search engines and help establish your estate planning firm as a recognized authority in estate law.
Internal Linking Structure
We strengthen your content by creating meaningful internal links between related pages (e.g., “Trusts” to “Revocable Trusts” to “Trust Administration”). A clear and strategic link-building structure improves site navigation, distributes authority across your site, and supports better keyword rankings.
Legal-Safe Link Building
We optimize your estate planning website and content to rank highly for estate planning searches in your area. Whether someone is Googling “estate attorney near me” or “do I need a will,” we help your firm get seen.
Law-Focused Content Creation
We produce keyword-targeted, legally accurate content creation that demonstrates your E-E-A-T (Experience, Expertise, Authority, Trust). Blog posts, FAQs, and case studies, all focused on estate planning attorneys. This content not only ranks well, but it also builds client trust and positions your firm as a go-to resource for estate planning help.
Why Choose Us
Deep Legal Industry Experience: Our team has extensive experience working with law firms, including those specializing in estate planning, elder law, probate, and trust administration. We understand the unique challenges attorneys face online and know how to develop effective SEO strategies that drive genuine client inquiries.
Always Aligned with Google’s Latest Changes: Google’s search engine algorithms are constantly evolving, and so are we. We continually audit and adapt your digital marketing campaign to stay aligned with the most current best practices, ensuring your firm never falls behind in search engine results.
Integrated SEO & Local Visibility: For estate attorneys, it’s not just about appearing in local search results; it’s about showing up where potential clients search. We optimize for both local searches and organic search to ensure your firm has a strong, unified presence across the entire results page.
A Track Record You Can Trust: We’ve helped countless professionals move from low visibility to top-ranking positions. Whether you’re buried on page two or just getting started, we know how to grow your presence month over month, with clear, measurable results that drive new clients and qualified leads.
Personalized, Ongoing Support: You’ll be partnered with a dedicated account manager who understands your practice and goals. They’ll collaborate with you to ensure our SEO efforts align with your evolving legal services and target audience.
Transparent Monthly Reporting: Each month, you’ll receive detailed reports outlining website traffic, keyword movement, and lead activity so you always know how your campaign is performing and where we’re headed next.
Meet Your Estate SEO Team
Leading our SEO efforts for estate planning law firms is Neil Belliveau, a seasoned professional in the legal SEO and digital marketing world with over 15 years of hands-on experience in SEO optimization.
As a co-founder of Get The Clicks in 2002, Neil has also collaborated with top estate planning SEO company professionals nationwide before returning in 2020.
Known for his data-driven mindset, Neil continually seeks new, effective strategies to help our attorney clients achieve greater online visibility and outperform their competition.
Together with our experienced support team, they craft a sustainable SEO strategy for your estate planning practice, one that brings long-term visibility, trust, and more clients to your firm.
Neil works closely with Sonia Boehringer, our Account Strategist, who meets and strategizes with the clients themselves. Being married to the CEO, she has been a background part of the agency for over 20 years. Joining the team full-time in 2024, she has become the conduit between clients and the various departments within Get The Clicks. She is incredibly passionate about client success, and when there is something preventing that success, she strives to figure it out.
We’re also proud to have Asad Manzoor on our SEO team. With a career in SEO dating back to 2007, Asad joined Get The Clicks in May 2004 to work under Neil on client SEO campaigns. He brings a wealth of expertise, particularly in on-page optimization, ensuring that our clients’ websites are structured to perform their best in search rankings.
Our SEO experts are here to help your business grow and sustain organically. We will help create a plan that will put you on the right path for success.
Mahesh
Esther Kalei
Frequently Asked Questions
Is SEO for lawyers different than SEO for other businesses?
Yes. SEO for estate attorneys requires higher-quality content, awareness of compliance, and trust signals, such as reviews and Google Business Profile citations.
Do you provide content for legal topics?
Yes, we produce content that’s both SEO-optimized and legally accurate. We work with attorneys to ensure compliance and avoid keyword stuffing.
Can you help if my firm practices multiple areas of law?
Absolutely. We build estate planning attorney marketing strategies that prioritize estate law while also supporting other practice areas.
What if I already have a website?
Great. We’ll audit and optimize your existing site for estate lawyer SEO services. No need to rebuild unless necessary, though improvements to your website’s technical foundation and mobile optimization can boost your SEO for estate planning efforts.
How long does SEO take to show results?
Most estate planning lawyers typically see results within 3–6 months, depending on their market and initial visibility. Using tools like Google Search Console, we track growth in real time.
Ready to make your estate planning law firm the go-to name in your area? Let’s build a digital strategy that attracts, engages, and converts.