Ads management for Estate Attorneys
Generate Estate Planning Leads with Strategic, ROI-Driven Ad Campaigns
Our Commitment to You
We will work tirelessly to deliver the best digital strategy for your business or your money back. We understand you are placing your trust in us and we intend to deliver.
For over a decade, Get The Clicks has helped estate planning law firms generate high-quality leads. get the clicks specializes in ad management for estate planning law firms. We do this through targeted Google Ads, Local Services Ads, and display campaigns that deliver measurable results.
Our goal: put your estate planning firm in front of people searching for estate planning, wills, trusts, probate, and elder law help, exactly when they’re ready to hire clients. We don’t just manage ads; we turn clicks into consultations by designing campaigns that align with your services, legal compliance, and conversion goals.
What Our Clients Are Saying
Our team delivers a tailored ad management strategy. if we don’t meet your expectations, you don’t pay because your success is our priority, every step of the way.
Our estate law ad management process is designed to put your law firm in front of high-intent clients actively searching for legal help. Here’s how we do it:
Custom Ads Strategy & Research
We start by understanding your estate planning services, firm goals, and client personas. Then, we craft a high-converting ad strategy backed by keyword research, competitive analysis, and ethical ad practices tailored for the legal space.
Google Ads & Local Services Ads Setup
We build estate law campaigns across Google Search, Display, and Local Services Ads. Whether it’s targeting people searching for “trust estate planning attorney near me” or running branded ads to protect your firm’s name, we ensure complete coverage and proper audience targeting.
Landing Page Optimization
Getting the click is only half the job. We work with your team to optimize your estate law landing pages to ensure every visit has a higher chance of turning into a consultation by emphasizing your credibility, practice areas, and clear calls-to-action.
Ad Copy & Compliance
Legal advertising comes with unique compliance concerns. We write persuasive yet compliant ad copy tailored for estate planning, probate, and elder law, avoiding misleading promises and aggressive language while still encouraging clicks.
Budget & Bid Management
We manage your campaign budgets like they’re our own. By using data-driven bidding strategies, we maximize ROI, cut waste, and allocate spend to the highest-performing keywords and service areas.
Ongoing Monitoring & A/B Testing
We continuously test ad creatives, extensions, and landing pages to improve performance. Every month, we identify new opportunities, add negative keywords, refine targeting, and adjust bids based on performance trends.
Why Choose Us
Deep Legal Advertising Experience: Our team has extensive experience managing ad campaigns for estate planning, probate, elder law, and trust attorneys. We understand the legal industry’s compliance needs and how to generate leads without crossing ethical or platform lines.
Compliance-First Campaign Strategy: We stay current on Google Ads campaigns and Local Services Ads policies to keep your campaigns compliant and protected. From ad copy to landing pages, we ensure everything runs smoothly and meets all approval requirements.
Intent-Based Targeting & Lead Quality: We target keywords used by people actively searching for estate planning help, not just general traffic. This improves your lead quality and increases your chance of getting consultation-ready inquiries.
Proven Results Across Estate Law Campaigns: We’ve helped many estate planning attorneys reduce cost-per-lead and grow their practices with a smart, data-driven marketing strategy. Whether you’re launching new ppc advertising or improving existing ones, we deliver measurable outcomes.
Hands-On Support with a Legal Focus: You’ll work with a dedicated ads manager who understands your services and goals. We proactively optimize campaigns and adjust marketing efforts based on what your firm needs on a month-to-month basis.
Detailed Monthly Reporting: Each month, we provide clear reports on ad spend, clicks, conversions, and return on investment. You’ll always know exactly how your marketing budget is performing and where opportunities lie.
Meet Your Legal Ads Team
Neil Belliveau leads our paid advertising efforts for estate attorneys. With over 15 years in digital marketing, Neil specializes in high-performance campaigns for legal practices and understands how to navigate the complexities of law firm advertising.
Neil has worked alongside estate planners and elder law professionals nationwide, designing search engine optimization services and ppc campaigns that generate qualified leads and predictable lead flow. Backed by a talented support team, he brings together strategy, execution, and transparent reporting to help your firm grow with confidence.
Neil Belliveau
Stephan Boehringer
Emily Chaffee
Frequently Asked Questions
Is advertising for law firms allowed on Google?
Yes. Google allows law firms to advertise, including estate planning lawyers and probate attorneys. We ensure your campaigns follow all advertising guidelines to avoid disapprovals or account issues.
Do you handle Local Services Ads (LSAs)?
Absolutely. LSAs are powerful for estate attorneys and appear above traditional search ads. We manage setup, verification, and optimization for maximum call volume.
What kind of budget do I need to start?
We recommend a starting ad budget of at least $1,000/month for estate planning advertising. This allows enough data for testing and optimization while delivering a meaningful number of potential clients.
How soon can I expect results?
Unlike SEO, pay-per-click ads produce leads quickly, often within the first week. We typically see campaign performance stabilize and improve within 30–60 days.
What types of leads will I get?
Our goal is to drive quality leads looking for estate planning, wills, trusts, or probate help. You’ll receive calls, form submissions, and booked consults depending on your campaign setup.
Do I need a new website to run ads?
Not necessarily. If your current site has a clear offer and fast load time, we can build a dedicated landing page around it. However, we may recommend minor improvements for better conversion.
Request a Free Strategy call now to get started on improving your estate law practice’s online advertising presence through effective and compliance-driven seo strategies.