Ads management for Estate Attorneys

Generate Estate Planning Leads with Strategic, ROI-Driven Ad Campaigns

Our Commitment to You

We will work tirelessly to deliver the best digital strategy for your business or your money back. We understand you are placing your trust in us and we intend to deliver.

For over a decade, Get The Clicks has helped estate planning law firms generate high-quality leads. get the clicks specializes in ad management for estate planning law firms. We do this through targeted Google Ads, Local Services Ads, and display campaigns that deliver measurable results.

Our goal: put your estate planning firm in front of people searching for estate planning, wills, trusts, probate, and elder law help, exactly when they’re ready to hire clients. We don’t just manage ads; we turn clicks into consultations by designing campaigns that align with your services, legal compliance, and conversion goals.

What Our Clients Are Saying

Excellent
Based on 108 reviews
Built a great shopping cart website for our online auto parts store. Took care of all shipping and taught us how to add products. New they are helping us with Ads, SEO and social media. Great crew.
Get The Clicks did an outstanding job at boosting the sales of my company and bringing in business, especially Stephan, who was an outstanding help! Highly recommend!
They built me an amazing website and did a great job increasing web traffic.
If you’re a local or national business in Orlando, Get The Clicks is a no-brainer, they have a fantastic team that will get you the SEO results you want! Their team treats your business as theirs and really wants you to succeed!
These guys are great! They respond promptly and efficiently, handling any issues we may have.
I highly recommend working with Get the Clicks! They created my website and continue to improve and maintain it. It came out great! I also utilize their services for SEO and PPC. Hiring a team of experts to help with digital marketing has been so helpful for my small business. They are responsive, professional and great at what they do. I will be a client for the foreseeable future.
Get the Clicks is amazing! I am not a tech person and they have made it easy. Matt Fenoff is responsive and professional. He always figures out what I need and gets it done. And Jen Hiotis has helped me so much with creative ideas and ideas to make our website better for our association members. I highly recommend Get the Clicks!
We've worked with GTC for about 5 years now and we view them as a solid team with a good grasp on SEO and a steady hand at the wheel for long term organic traffic growth for your online business.
Highly recommend! Since I opened my business 7 years ago they have helped us build and exponentially grow our online platform, presence and referrals. They have regular meetings to explain their objectives, progress made, improvements and future goals. They are responsive and take the time to answer all my questions and concerns. One of the best decisions I made when I started my business was to work with them.
I've worked with many other digital marketing agencies in the past, and nobody even comes close to Get The Clicks. I took them on for SEO and pay-per-click for my business, and the results have been phenomenal. If you're looking for a fully transparent and professional digital marketing agency, look no further and call these guys today!
Great experience with this company I'm proud to say I'm happy.
Excellent customer service and professional environment
EXCELLENT AND HONEST COMPANY TO WORK WITH! I have been a client for many years and they are knowledgeable and and very helpful. I definitely recommend.
Stephan and Jennifer have been instrumental in my companies success! They accommodate all of my questions and offer higher levels of service when I need a change or advice! A BIG THANK YOU!
Great service! Amazing people!
I can’t say enough great things about this company! They have lowered our cost per lead almost in half! We are generating double the leads with the same budget before we started! This was the best decision I made for both of my companies and highly recommend them.

Our team delivers a tailored ad management strategy. if we don’t meet your expectations, you don’t pay because your success is our priority, every step of the way.

Our estate law ad management process is designed to put your law firm in front of high-intent clients actively searching for legal help. Here’s how we do it:

Custom Ads Strategy & Research

We start by understanding your estate planning services, firm goals, and client personas. Then, we craft a high-converting ad strategy backed by keyword research, competitive analysis, and ethical ad practices tailored for the legal space.

Landing Page Optimization

Getting the click is only half the job. We work with your team to optimize your estate law landing pages to ensure every visit has a higher chance of turning into a consultation by emphasizing your credibility, practice areas, and clear calls-to-action.

Budget & Bid Management

We manage your campaign budgets like they’re our own. By using data-driven bidding strategies, we maximize ROI, cut waste, and allocate spend to the highest-performing keywords and service areas.

Google Ads & Local Services Ads Setup

We build estate law campaigns across Google Search, Display, and Local Services Ads. Whether it’s targeting people searching for “trust estate planning attorney near me” or running branded ads to protect your firm’s name, we ensure complete coverage and proper audience targeting.

Ad Copy & Compliance

Legal advertising comes with unique compliance concerns. We write persuasive yet compliant ad copy tailored for estate planning, probate, and elder law, avoiding misleading promises and aggressive language while still encouraging clicks.

Ongoing Monitoring & A/B Testing

We continuously test ad creatives, extensions, and landing pages to improve performance. Every month, we identify new opportunities, add negative keywords, refine targeting, and adjust bids based on performance trends.

Why Choose Us

 

Deep Legal Advertising Experience: Our team has extensive experience managing ad campaigns for estate planning, probate, elder law, and trust attorneys. We understand the legal industry’s compliance needs and how to generate leads without crossing ethical or platform lines.

Compliance-First Campaign Strategy: We stay current on Google Ads campaigns and Local Services Ads policies to keep your campaigns compliant and protected. From ad copy to landing pages, we ensure everything runs smoothly and meets all approval requirements.

Intent-Based Targeting & Lead Quality: We target keywords used by people actively searching for estate planning help, not just general traffic. This improves your lead quality and increases your chance of getting consultation-ready inquiries.

Proven Results Across Estate Law Campaigns: We’ve helped many estate planning attorneys reduce cost-per-lead and grow their practices with a smart, data-driven marketing strategy. Whether you’re launching new ppc advertising or improving existing ones, we deliver measurable outcomes.

Hands-On Support with a Legal Focus: You’ll work with a dedicated ads manager who understands your services and goals. We proactively optimize campaigns and adjust marketing efforts based on what your firm needs on a month-to-month basis.

Detailed Monthly Reporting: Each month, we provide clear reports on ad spend, clicks, conversions, and return on investment. You’ll always know exactly how your marketing budget is performing and where opportunities lie.

Meet Your Legal Ads Team

Neil Belliveau leads our paid advertising efforts for estate attorneys. With over 15 years in digital marketing, Neil specializes in high-performance campaigns for legal practices and understands how to navigate the complexities of law firm advertising.

Neil has worked alongside estate planners and elder law professionals nationwide, designing search engine optimization services and ppc campaigns that generate qualified leads and predictable lead flow. Backed by a talented support team, he brings together strategy, execution, and transparent reporting to help your firm grow with confidence.

Neil Belliveau

Stephan Boehringer

Emily Chaffee

Frequently Asked Questions

Is advertising for law firms allowed on Google?

Yes. Google allows law firms to advertise, including estate planning lawyers and probate attorneys. We ensure your campaigns follow all advertising guidelines to avoid disapprovals or account issues.

Do you handle Local Services Ads (LSAs)?

Absolutely. LSAs are powerful for estate attorneys and appear above traditional search ads. We manage setup, verification, and optimization for maximum call volume.

What kind of budget do I need to start?

We recommend a starting ad budget of at least $1,000/month for estate planning advertising. This allows enough data for testing and optimization while delivering a meaningful number of potential clients.

How soon can I expect results?

Unlike SEO, pay-per-click ads produce leads quickly, often within the first week. We typically see campaign performance stabilize and improve within 30–60 days.

What types of leads will I get?

Our goal is to drive quality leads looking for estate planning, wills, trusts, or probate help. You’ll receive calls, form submissions, and booked consults depending on your campaign setup.

Do I need a new website to run ads?

Not necessarily. If your current site has a clear offer and fast load time, we can build a dedicated landing page around it. However, we may recommend minor improvements for better conversion.

Request a Free Strategy call now to get started on improving your estate law practice’s online advertising presence through effective and compliance-driven seo strategies.