You’re spending money on Google Ads, but the results? Crickets. You’re getting clicks—maybe even a decent amount—but conversions just aren’t happening. No calls. No form submissions. No sales. It’s frustrating, especially when you know people are seeing your ads and...
In the ever-evolving digital landscape, mastering web traffic is not merely about attracting visitors to your website; it’s about strategically navigating the dynamic interplay between search engine optimization (SEO), artificial intelligence (AI), and data...
There has never been a more exciting time when it comes to representing yourself online, as the advancement of AI continues to grow and change the landscape of pretty much every facet of Digital Marketing and beyond. We pride ourselves on re-engineering and changing...
When it comes to PPC advertising, no two networks are the same. This means that when you’re at the point of choosing which platform to use for your PPC campaign, it’s essential to understand where each platform excels and how to benefit from it. There are five main...
The SEO vs PPC debate is an age-old one in digital marketing. Marketers have argued over whether SEO is better or if PPC is from the very beginning. Some marketers argue that SEO is better because it encourages organic traffic whereas others will claim PPC is best...
Beginning in August of this year, Google will allow companies that offer cryptocurrency wallets to run ads. Initially, this practice was banned in 2018 not only for Google, but for other companies like Facebook. Google has started to loosen up its restrictions though,...
