Dec 19, 2025 | Pay per Click
Choosing the proper Google Ads match type often feels more complex than it should. You are encouraged to trust automation, yet warned about wasted spend. Some experts argue that an exact match is safer, while others claim it limits growth. The truth is that neither...
May 21, 2025 | Pay per Click
Picture this: someone in your area urgently needs a roofer or a family lawyer. They Google “plumber near me” and, before seeing websites or traditional ads, they’re presented with a block of verified local service providers—complete with reviews, phone numbers, and a...
Apr 9, 2025 | Pay per Click
You’re spending money on Google Ads, but the results? Crickets. You’re getting clicks—maybe even a decent amount—but conversions just aren’t happening. No calls. No form submissions. No sales. It’s frustrating, especially when you know people are seeing your ads and...
Apr 2, 2024 | Artificial Intelligence, Pay per Click, SEO, Social Media
In the ever-evolving digital landscape, mastering web traffic is not merely about attracting visitors to your website; it’s about strategically navigating the dynamic interplay between search engine optimization (SEO), artificial intelligence (AI), and data...
Jun 12, 2023 | Client News, Digital Marketing, Pay per Click, SEO
There has never been a more exciting time when it comes to representing yourself online, as the advancement of AI continues to grow and change the landscape of pretty much every facet of Digital Marketing and beyond. We pride ourselves on re-engineering and changing...
Feb 14, 2022 | Pay per Click
When it comes to PPC advertising, no two networks are the same. This means that when you’re at the point of choosing which platform to use for your PPC campaign, it’s essential to understand where each platform excels and how to benefit from it. There are five main...