Oct 22, 2025 | Artificial Intelligence, Opinion
I felt like it was time to write an opinion piece. As I get older (a lot older) I find myself in a conundrum. I believe that technology can make our lives better, but at what point in time does it go too far and how do I reconcile this in my own mind considering the...
Oct 8, 2025 | Artificial Intelligence
TL;DR Google’s AI features (AI Overviews and AI Mode) answer more queries directly on the SERP, so fewer users click through to websites. Rankings can look “fine,” but CTR drops—expect stable impressions with declining organic sessions. The hit is biggest on broad...
Oct 7, 2025 | Artificial Intelligence
TL/DR AI bots = automated programs for tasks like data collection & interaction. Crawlers = browse/index pages (e.g., Googlebot). Scrapers = extract data (e.g., prices, reviews). Good bots = search engines & social media crawlers. Bad bots = cause server...
Sep 24, 2025 | Artificial Intelligence, SEO
TL;DR: Google’s AI Overviews What They Are AI Overviews are Google’s AI-generated summaries at the top of search results, powered by Gemini LLM, giving concise answers with linked sources. How They Work Pull from multiple sources: web content, Google’s Knowledge...
Aug 12, 2025 | Artificial Intelligence, SEO
Imagine you need a new washing machine. In the past, you might type a query into Google and scroll through pages of 10 blue links, reading reviews and comparisons on multiple websites. Today, an AI-powered Google search can synthesize those reviews and deliver a...
May 7, 2025 | Artificial Intelligence
You’ve heard the hype—artificial intelligence is revolutionizing digital advertising. But what does that mean for you as a marketer or business owner striving to drive results through Google Ads? It’s more than just automation; AI is about amplification. With the...