Best SEO Practices for 2022

Best SEO Practices for 2022

It’s no secret that search engine algorithms are always changing. If you don’t keep up with the changes in the industry, you’ll inevitably be left behind. The fact is – the SEO strategies of the past may not always apply for 2022. Today, SEO isn’t just about stuffing...
What is an SEO Silo?

What is an SEO Silo?

You likely already know what SEO is—Search Engine Optimization. This is the process of organizing your keyword phrases, and content to boost the spot of your webpage on the search results. Ranking at the top is more than just keywords, though. SEO siloing can go a...
Top 5 PPC Ad Networks for your Business

Top 5 PPC Ad Networks for your Business

When it comes to PPC advertising, no two networks are the same. This means that when you’re at the point of choosing which platform to use for your PPC campaign, it’s essential to understand where each platform excels and how to benefit from it. There are five main...
SEO Versus PPC

SEO Versus PPC

The SEO vs PPC debate is an age-old one in digital marketing. Marketers have argued over whether SEO is better or if PPC is from the very beginning. Some marketers argue that SEO is better because it encourages organic traffic whereas others will claim PPC is best...