As you look over your business’s budget, you may be wondering if you should bother investing in SEO or SEO companies in Tampa. You might even wonder if digital marketing is overrated and if your money would be better spent elsewhere. It’s normal to have doubts about SEO, especially if it’s unfamiliar to you.
Let’s look at whether SEO is a good investment for your Tampa business and how a good Tampa SEO agency can help you.
Is SEO A Good Investment for Your Tampa Business?
A sound SEO strategy is one of the best investments your business could make. Time and time again, SEO has been proven to be effective in helping your business gain online visibility. Some people even say that digital marketing and SEO strategies are necessary for your business to survive in today’s world.
Search Engine Optimization is a long-term marketing solution that brings consistent and organic traffic to your website. With Search Engine Optimization, you generate traffic organically by helping your website rank higher in search engines.
For your website to generate more organic traffic, you’ll want to invest in a high-quality SEO campaign. Let’s look at the reasons to invest in SEO for your Tampa FL business:
1. Increased Brand Visibility
To gain new customers and grow your business, you need new users to discover your business every day. Increasing your brand’s awareness and visibility is the way to ensure this.
Search Engine Optimization is one of the best ways to increase your brand awareness organically. More users will see your site when your business appears in the top few results for any relevant search query. They’ll then start their customer journey by being educated by your content and eventually converting to paying customers.
As SEO strategies help you rank higher on search engines, users are more likely to find and trust your business.
2. Higher Quality Traffic
With Search Engine Optimization, search engines like Google know what your website is about. The algorithm will help determine where and how to rank your website for relevant search phrases. It’ll put your website in front of the right customers who are searching for something your business provides.
Search Engine Optimization helps drive quality traffic to your website. Unlike social media traffic, where users aren’t actively searching for your business and are interrupted by your posts or ads, you’ll receive high quality and targeted traffic from customers who are actively looking for your business or services.
As many studies have shown, over 75% of users won’t scroll past the first page of search results. While paid ads will continue to show above your organic SEO ranking, a significant portion of internet users do scroll past them as they prefer organic results. This is where SEO can be more effective than paid advertising.
Overall, your website visitors will be of a higher caliber. They are a targeted audience searching for your business. They’re not faced with a website that is irrelevant to their search and, in return, you aren’t faced with low conversion rates.
3. Effective Spending
Having a good ROI (return on investment) is essential whether you’re a big or small Tampa area business. SEO is one of the most cost-effective marketing tool out there. Once it’s put in place, it needs much less maintenance than many other options. You’ll have to pay attention as SEO standards, and trends change, but overall, SEO will remain effective.
With SEO, small businesses have a chance at competing against large corporations. The rules of SEO are the same for all. A small business with a great SEO campaign can have a chance at overshadowing a large corporation with a mediocre SEO campaign.
Organic traffic benefits your business in ways that ad-driven traffic cannot. Any other marketing tactic will produce less organic traffic while SEO, on the other hand, produces only organic traffic. You don’t need to purchase extra leads or boosts to make it efficient and effective. If you’re looking for a healthy ROI, the right Tampa SEO services can help you achieve that goal.
4. Improved Credibility
Your online presence is a significant part of your business. Every customer you have will encounter your business’s website at one point or another, so making sure that you have a robust and well-crafted website is vital.
With the right SEO strategies, your website ranks higher in search engines and that alone will improve how potential customers view you. If someone has to scroll to the second or third page to find your business’s website, they’re more likely to see your brand as not being very popular or trustworthy and search for another company instead.
5. Better Competitive Edge
Other Tampa businesses are likely using SEO in one way or another. By implementing similar tactics, you have a better chance at overpowering your competition.
It’s important to understand that SEO is a long-term and continuous process. If you’re neglecting your website and rankings, there’ll be competitors working to overtake your position on search engines. If you’re not progressing and improving your website’s SEO, you can be sure your competitors are moving forward with their SEO efforts.
SEO can be a significant factor in your business’s success. It’s not the time to put it on the backburner and give up the chance to have this competitive edge on other Tampa businesses.
How to Ensure A Successful Tampa SEO Campaign
As you explore the benefits of Tampa SEO for your business, there are several things to keep in mind.
1. Use Relevant Keywords
Both short-tail and long-tail keywords must be relevant to your website and the searches made by potential customers. SEO revolves around these keywords so if they are chosen poorly, you won’t see as much success from your campaign. Use the keywords naturally in your content, meta descriptions and so on. Remember, keyword stuffing is an outdated SEO tactic that not only doesn’t work anymore but could get your website penalized.
To find relevant keywords, do some keyword research. Long-tail keywords are an effective way to optimize your campaign. With long-tail keywords, it’s a lot more obvious what the user is searching for.
For example, a user searching for ‘best roofing contractor in Florida’ is very specific about what they are looking for. Reaching out to these potential customers who are very targeted leads will give you a higher chance of conversion.
2. Have a Fast-Loading Website
No one is going to wait a whole minute for your website to load. If your website doesn’t load in less than three seconds, you’re going to lose customers. While there is a chance that some very users might wait, over 80% will leave.
SEO isn’t just limited to keywords. It includes the optimization of your entire website: writing, images, and load time. For example, a slow-loading website with a high bounce rate will directly impact how Google other search engines rank you.
3. Focus on the User
Your website must have user-centric design and content. A website focused on its users will encourage them to stay longer, which positively affects your SEO rank. As users stay on your site for longer than just a few seconds, Google acknowledges that your business is credible and that users consider your website relevant to their search.
In addition to how Google views your website, a user-focused design helps customers navigate easier. The site should be intuitive so that any user can quickly and confidently find the information they’re searching for. With a more intuitive design, customers have a more positive experience with your business.
4. Use Analytics
If you aren’t analyzing your SEO campaign, how do you know what can be improved? By keeping an eye on your analytics, you can track your campaign’s performance and accurately know how to improve your campaign for better results.
Analytics shows you all the inside knowledge you need to create a successful campaign. Instead of guessing where to adjust and improve your campaign, you have real-time knowledge and information.
5. Google My Business
Local SEO strategies help you reach customers in your specific area. Your Google My Business page is a crucial part of your local SEO. It ensures that anyone searching within a certain distance of your Tampa FL address finds you.
Conclusion
Using SEO for your Tampa business is the best marketing decision you can make. You’ll get organic traffic with better conversion, and ranking high on search engines only helps build your business’s credibility. There’s no better time than now to get started with your Tampa FL SEO campaign and reach your local customers.
Stephan Boehringer is the CEO of Get The Clicks, a web marketing company. Stephan has over 20 years of experience in the field of web marketing, and has been a speaker and consultant for many years. Stephan is passionate about web marketing and helping their clients be the best they can be.
Stephan Boehringer graduated from the University of Florida with a Bachelor of Science in Business, Management, Marketing, and Related Support Services.
