Whether you are just starting a business, or have been selling your products for years, you know the importance of marketing. The way you approach marketing can make or break your business, which is why it’s crucial that you understand some of the most common terms...
Have you ever cold-pitched a client and it didn’t go too hot. Well, you are not alone. Recently we were featured in USA Today as part of a round-table discussion on the “dos and dont’s” of how to pitch a cold client. The article discusses...
The Dream is Over 2018 is poised to present amazing opportunities for those who are willing to play it smart. As many of you have made renewed commitments to your New Year’s Resolutions, some of you may have decided that it is time to start your own business. If this...
The secret ingredient for massive success. Defining a brand is an exercise often overlooked by companies. A solid brand identity is part of the instrumental groundwork for creating customer loyalty. Whether you are just getting started with your business or own a...
My Business is Growing. Now What? When a new business is started, the biggest fear of any business owner is always: is it going to work? Though the business may have a proven business model and is well capitalized, at the end of the day much of the initial success is...
