TL/DR AI bots = automated programs for tasks like data collection & interaction. Crawlers = browse/index pages (e.g., Googlebot). Scrapers = extract data (e.g., prices, reviews). Good bots = search engines & social media crawlers. Bad bots = cause server...

Stephan Boehringer
Stephan Boehringer is the CEO of Get The Clicks, a web marketing company. Stephan has over 20 years of experience in the field of web marketing, and has been a speaker and consultant for many years. Stephan is passionate about web marketing and helping their clients be the best they can be.
Stephan Boehringer graduated from the University of Florida with a Bachelor of Science in Business, Management, Marketing, and Related Support Services.
Landing Page Optimization Techniques to Lower Bounce Rates
When users land on your page and leave without interacting, it’s more than a lost visitor—it’s a missed opportunity. High bounce rates can signal poor user behavior, mismatched intent, or design flaws. Reducing them means capturing more value from your traffic. This...
Google’s AI Overview – An Overview of Google AI Overview, For You To View All Over ????
TL;DR: Google’s AI Overviews What They Are AI Overviews are Google’s AI-generated summaries at the top of search results, powered by Gemini LLM, giving concise answers with linked sources. How They Work Pull from multiple sources: web content, Google’s Knowledge...
Broken Link Building: A Step-by-Step Guide for Agencies
Broken link building is a proven SEO method where you replace outdated or dead resources on other sites with relevant, high-quality content. It’s a mutually beneficial process; site owners fix user experience issues, and you secure valuable backlinks. This tactic for...
How Google Search Has Shifted from 10 Blue Links to AI Overviews
Imagine you need a new washing machine. In the past, you might type a query into Google and scroll through pages of 10 blue links, reading reviews and comparisons on multiple websites. Today, an AI-powered Google search can synthesize those reviews and deliver a...
The Ultimate Local SEO Audit Checklist to Boost Your Business
If you run a local business, appearing in nearby search results is critical to attracting customers. But simply having a website or a Google Business Profile isn’t enough. To compete effectively, you need a structured, thorough local SEO audit. Hiring a professional...






