When you begin a UX project without understanding who your users are, it becomes harder to design an experience that feels natural. This is why user personas sit at the center of effective UX design. A persona represents a realistic representation of a user group...

Stephan Boehringer
Stephan Boehringer is the CEO of Get The Clicks, a web marketing company. Stephan has over 20 years of experience in the field of web marketing, and has been a speaker and consultant for many years. Stephan is passionate about web marketing and helping their clients be the best they can be.
Stephan Boehringer graduated from the University of Florida with a Bachelor of Science in Business, Management, Marketing, and Related Support Services.
Local Link Building in Orlando – Chambers, Meetups and Sponsorships
If you want your business to thrive in Orlando’s competitive digital landscape, local link building isn’t optional—it’s essential. Think of it as the backbone of your local SEO strategy and broader Orlando SEO strategy, forming the foundation of effective local SEO...
How Orlando Brands Can Boost Google Rankings with E-E-A-T SEO: The Ultimate Local SEO Guide
If your Orlando-based brand wants to climb the Google rankings and attract more local customers, mastering E-E-A-T—Experience, Expertise, Authoritativeness, and Trust—is your secret weapon. These four pillars are Google’s way of evaluating online credibility, quality,...
How to Stop Google Business Profile Spam in Orlando: Name-Stuffing, Fake Listings & Duplicate Removal
Google Business Profile (GBP) spam has become one of the biggest obstacles for legitimate businesses competing in Orlando’s crowded local search landscape. When spam listings take over the map pack, real businesses lose visibility, customers get misled, and the local...
Orlando Review Generation: How to Boost Local Rankings, Trust & Conversions Fast
Building a strong stream of online reviews has become one of the most powerful tools for lifting your visibility and convincing customers to choose you, especially in a busy market like Orlando. Review generation is no longer just a reputation booster; it directly...
How to Build Service-Area Pages for Greater Orlando Neighborhoods
If you’re looking to attract customers across the Greater Orlando area, service-area pages are your secret weapon. These aren’t just extra landing pages; they’re the backbone of a strong local SEO strategy that helps your business show up when someone nearby searches...






