If you’re trying to get word out about your business, you should consider Pay Per Click (PPC) advertising for its focused targeting and immediate traffic. However, there are things you should know before you simply dive in and launch a campaign. Here are the top 10 things you should know about PPC:
Top 10 Things To Know About PPC
You Can Target Your Audience
With PPC, you are able to use specific keywords to target specific audiences. If you already know the customers that convert most, you can show your ads only to them based on interests, locations, even time of day and more. You can narrow down your targeting later if needed.
It’s Not SEO
SEO, or search engine optimization, involves ranking well on search engines to get organic traffic based on content and keywords. PPC campaigns, on the other hand, allow you to target specific niches or keywords by paying for the clicks. It’s essentially paid advertising. SEO also takes a longer time and should be viewed as more of a long term process and strategy for your business. With PPC, you can drive paid traffic to your business website right away.
You Choose Your Investment
PPC campaigns don’t have to be expensive. Of course, you can spend as much as you want, but you can also spend as little as you want. Because you’re not paying for views, but rather for clicks, you don’t pay if it’s not working. This prevents spending on campaigns that don’t work.
You Need to Focus on Conversions
Plenty of clicks definitely show people are interested. However, you don’t just want an idle audience. When you’re looking for sales, subscriptions, or any other kind of conversion, you can get distracted by the number of click throughs. Use the metrics function to check your campaign’s effectiveness.
Check Metrics
The best way to see if your PPC campaign is working is by checking all the data gathered throughout your campaign. This doesn’t cost you anything extra, and it gives you the chance to tweak your campaign if you aren’t getting enough conversions.
PPC is (Almost) Everywhere
Most search engines and social media platforms offer some type of PPC option. Google is the most used, but you can also start PPC campaigns on Facebook. You can even experiment with different campaigns, on different platforms to broaden your reach and target your audiences.
It’s Quicker
SEO is a great way to generate organic traffic, but it does take some time. It’s always worth optimizing your SEO, but that offers more long term benefits. If you need to really boost your business (and conversions) in a hurry, PPC can do that. PPC starts working and delivering results and conversion data right away.
Look at Similar Businesses
One of the best ways to get a look at what actually works is taking a look inside your industry. Some research on industry leaders and your competitors goes a long way. Look at the most successful businesses in your niche, and evaluate what it is they’re doing that works.
Remarket and Reconnect
When a potential customer shows interest, and suddenly leaves your site, are they lost forever? Not necessarily. PPC campaigns allow you to ‘remarket’ to potential customers. That means even when they’re on a different site later, your ad can show up and remind them of the products they wanted or forgot to buy.
Mobile is Important
More and more people use their mobile devices more than their laptops. It’s important to cover both bases, and create campaigns that cater to both desktop and mobile users. This is a great opportunity for your audience to quickly connect with you too, especially if you use the ‘click to call’ feature.
Conclusion
Pay per Click campaigns are one of the most popular ways for businesses to advertise, and raise their conversion rates. If you know the basics of PPC advertising, and use data tracking, you can grow your business faster, and increase the visibility of your business. Don’t just dive into PPC without a strategy or adequate knowledge as it can easily drain your marketing budget. Do it right and it can yield amazing results for your business. Call us today – we are your local Tampa SEO expert here to help you with all things digital marketing.
Stephan Boehringer is the CEO of Get The Clicks, a web marketing company. Stephan has over 20 years of experience in the field of web marketing, and has been a speaker and consultant for many years. Stephan is passionate about web marketing and helping their clients be the best they can be.
Stephan Boehringer graduated from the University of Florida with a Bachelor of Science in Business, Management, Marketing, and Related Support Services.
