Clicks Blog
How to Find and Use Your Competitor’s Best Keywords to Win More Traffic
If you're serious about growing your website traffic and increasing visibility in search engines, you're investing time in keyword research. But here's the truth: some of your most valuable keyword opportunities aren’t hidden in a tool’s generic list; they’re already...
Why Your Content Optimization Needs Multimedia — And How to Fix It Fast
Content has evolved. Your audience expects more than plain text; they want engaging, interactive content experiences. And search engines now favor content that meets those expectations. Multimedia content isn't just for aesthetics anymore; it's essential for improving...
Behind the Scenes of The Ultimate Garden Party
I had the pleasure of being asked to represent Get The Clicks and join the planning committee for the 4th Annual Ultimate Garden Party at the Signia by Hilton Bonnet Creek resort, a fundraising event to benefit the Second Harvest Food Bank of Central Florida. Get The...
10 Best Practices for High-Impact Interface Design in Web Projects
A truly high‑impact web interface is more than just attractive visual design; it’s about creating digital experiences that are intuitive, engaging, and aligned with your business goals. Effective interfaces guide users naturally, remove friction, and drive meaningful...
How to Fill Keyword Gaps and Outrank Competitors (Even as a Beginner)
If your content isn’t ranking and competitors perform better in search engines, you might be missing one critical piece: keyword gaps. These are untapped opportunities; search terms your audience is using but you’re not targeting. By uncovering and filling these...
7 Best Email Marketing Automation Tools for Small Businesses in 2025
In today’s competitive digital landscape, small businesses need tools that deliver real results without draining resources. Email marketing automation is a smart, scalable way to nurture leads, drive sales, and improve engagement with minimal manual effort. As...
Top 10 Local Citation Sites Every Business Should Be Listed On
You’ve probably heard the term “local citations” in SEO circles, but they’re more than just buzzwords—they’re essential marketing strategy tips. Local citations are mentions of your business’s name, address, and phone number (NAP) across directories and platforms like...
How to Choose Brand Colors That Reflect Your Business
When it comes to branding, color isn’t just an aesthetic choice—it’s a strategic tool. The right color palette can shape perception, build brand recognition, and even influence consumer behavior. That’s why web design experts stress the importance of thoughtful color...
What Are Google Local Services Ads (LSAs)? The Ultimate Guide to Getting More Local Leads Without Wasting Clicks
Picture this: someone in your area urgently needs a roofer or a family lawyer. They Google “plumber near me” and, before seeing websites or traditional ads, they’re presented with a block of verified local service providers—complete with reviews, phone numbers, and a...
How AI Enhances Google Ads Management
You’ve heard the hype—artificial intelligence is revolutionizing digital advertising. But what does that mean for you as a marketer or business owner striving to drive results through Google Ads? It’s more than just automation; AI is about amplification. With the...
The Benefits of Lazy Loading for Website Performance and SEO
In today’s digital-first world, speed isn’t just a luxury—it’s an expectation. Visitors want web pages that load quickly and run smoothly, and search engines favor those that deliver. Whether you're offering content, products, or web design services, one smart way to...
Voice Search Optimization: 7 Smart Ways to Rank Higher in Search
Voice search is no longer a trend—it’s how millions of people interact with search engines daily. With smart assistants like Siri, Alexa, and Google Assistant embedded into phones, cars, and smart devices, users are speaking their questions more than typing them. This...
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