- Assure your title tags on all your pages match your target keywords and are relevant to the content.
- You should have one dedicated page per target keyword.
- Assure your meta descriptions are complete and unique per page.
- Your content should be a mixture of informative and sales driven.
- Make use of your H-tags. Your H1 should include your target keyword for the page or a variation of it.
- Remove all meta keywords.
- Assure your content is at least 70% original.
- Have a Blog on your site and update it regularly with content that supports your main service pages.
- Assure you have a html and a xml sitemap.
- Use a mix of content that is easy to digest such as 2-3 sentence paragraphs, mixed in with bullet lists, images and videos.
- Shoot for 500+ word pages.
- Assure all images of the website have appropriate titles and alt tags.
- Assure your content is not stuffed with keywords. Your writing should be natural and informative.
- Assure your Google Analytics is working properly and connected with your Webmaster Tools Account.
- Add professional certifications to your site (BBB, etc).
- Always keep your CMS and plugins up to date.
If any of these issues apply to you, fix them immediately
- Content is misleading.
- Website is detected as spam or malicious.
- Duplicate text content is over 60%. Use copyscape to check.
- Average visitor time on site is less than 10 seconds.
- Bounce Rate is above 80%.
- Keywords are stuffed into main content.
- You have hidden text.
- Page cloaking (presenting one page to the search engines, and another to the viewer).
- Site takes longer than 4 seconds to load.
For more information, please visit our Orlando SEO and Tampa SEO service pages.
Stephan Boehringer is the CEO of Get The Clicks, a web marketing company. Stephan has over 20 years of experience in the field of web marketing, and has been a speaker and consultant for many years. Stephan is passionate about web marketing and helping their clients be the best they can be.
Stephan Boehringer graduated from the University of Florida with a Bachelor of Science in Business, Management, Marketing, and Related Support Services.
