Reputation Management
Why Reputation Management is Important
Reputation management seems like it’s an easy concept, but a lot of people don’t know why it’s so important. Reputation Management is actually be one of the most important things! Making sure your company is reputable is what customers look for. Having a continuous, positive reputation is what brings you business and keeps you in business. No one wants to hire someone who is coming into their home with a bad reputation. Keeping your company in a positive light is going to make your business thrive.
Why Reputation Management is Important for Restoration
This should be a no brainer folks, but I’ll tell you, some business owners just don’t realize how important reputation is when it comes to restoration services; specifically emergency based restorations. I know I sound like a broken record but trust, trust, trust; people want trust. The age is over where quality service is all that matters. People are craving the connection to the services they purchase so they feel completely confident in using you again or referring you to someone else; that is how you will gain business. It’s about positive word of mouth, positive reviews, and great quality of service.
What Reputation Management Entails
Reputation Management is continuous involvement in social media, reviews, and directory inputs. Posting on Facebook keeps your face in the game, let’s all of your followers know you are still in good shape, and enables your followers to refer you. You should be asking for reviews from every customer you encounter (well the good ones) so you can get those five stars on Google. Getting positive reviews on Google is crucial to your website ranking. You also want to be inputting your business information in directories so you are acquiring clicks from more than just Google.
Networking
Networking is a big part of reputation management as well. Meeting people in different industries, unrelated to yours could really help you out if they are willing to give referrals or set up a preferred vendor’s page. Having a preferred vendor’s page shows your customers that you are engaged outside of your business and that other businesses trust your name.
The Best Directories
These directory sites are Top Dog when it comes to getting your information out. Taking time to input your information can dramatically affect your business.
| 1. Google | 2. Bing |
| 3. Yahoo! | 4. Yelp |
| 5. Facebook | 6.Angie’s List |
| 7. Merchant Circle | 8. LinkedIn |
| 9. YP.com | 10. Whitepages |
| 11. USDirectories | 12. Superpages.com |
| 13. Yellowbook | 14. CitySearch |
| 15. Local.com | 16. Foursquare |
| 17. BizJournals.com | 18. TeleAtlas |
| 19. Discover Our Town | 20. EZ Local |
| 21. Kudzu | 22. CityVoter |
| 23. Manta | 24. UsCity |
| 25. Advice Local | 26. InfoUSA |
| 27. Infignos | 28. Get Fave |
| 29. My Huckleberry | 30. Yellowee |
| 31. MojoPages | 32. Brownbook |
| 33. Magic Yellow | 34. CitySquares |
| 35. Map Creator | 36. Judy’s Book |
| 37. Thumbtack | 38. YellowPagesGoesGreen.org |
| 39. Home Advisor | 40. ShowMeLocal |
| 41. ChamberofCommerce.com | 42. Yellowbot |
| 43. Hotfrog | 44. Brownbook |
| 45. InsiderPages |