Pay Per Click Management
Stop Wasting Your Money on Ineffective PPC Ads
Generate More Leads Today!
The 30-Day PPC Guarantee
If you aren’t happy with the
performance of your PPC Campaign,
we’ll simply refund you our Management Fee. No questions asked.
With our years of experience in pay per click advertising, we can help your business get a head start on the competition. Our custom PPC advertising campaigns are created for your business and take advantage of our tried and true business models.
With unparalleled commitment and a strong passion for growing businesses, we’ll work with you to increase your business’ revenue and conversions.
What is PPC?
In advertising, there are several different methods for advertising, and pay per click (PPC) advertising is just one of many. Unlike other ad models, when you use pay per click advertising, you only pay for your ad when someone clicks on it.
Most businesses may only think of Google ads when they think of pay per click advertising, but it’s much more than that. Pay per click advertising is offered on popular social media platforms as well as other search engines like Bing and Yahoo. YouTube also offers a pay per click advertising method.
With pay per click advertising, you’re able to promote your brand to targeted audiences so you don’t waste your budget on an audience that isn’t interested. By strategically placing your PPC ads across platforms, your services or products will appear only for those that are actively searching for them.
How PPC Works
As search platform pay per click advertising is based on keywords, it works differently from billboard advertising or other marketing attempts. These keywords come at a price, though, which is what you’ll pay for in order to attach your advertisement to your keywords of choice.
The platforms that support PPC campaigns have limited spots available, so you’ll need to bid for a visible spot. In order to do this, you use an auction system. With this type of sorting system, the platform will get to decide which ads are relevant and should appear for each search.
If you want your PPC ad to show up more often and during more relevant searches, it’s important to keep a good Quality Score. This will increase the number of times your PPC ads are shown and simultaneously lower the cost per click. How do you obtain and maintain a good Quality Score?
PPC campaigns perform best when they are made relevant to your target audience. They also use relevant and valuable keywords, drive prospective customers to an optimized landing page, and have a good click-through rate. All of this is done by our PPC agency to help your PPC ad score.
Pay Per Click Management Services We Offer
We offer a multitude of PPC advertising services. Depending on your budget and chosen plan, you’ll have premium access to our management services.
Our PPC ads can be run on any of the following platforms:
- Google ads
- Google shopping
- YouTube advertising
- Social media advertising (including Instagram, Facebook, LinkedIn, and Twitter)
- Bing ads
Our pay per click management team will take care of everything from keywords to reporting to review and testing.
Our PPC experts will manage your keywords, adjust your bidding, continually improve geo-targeting and ad placement, test and optimize your ad copy, and create routine campaign reports. We also offer cost and performance and landing page analyses and reviews.
Before launching your campaign, we create thorough strategies and help develop your campaign to be as efficient as possible. Our PPC agency will analyze your business’s industry to choose the best keywords and determine where your competition lies as well as how to beat them.
With dynamic keyword insertion and professional monitoring, your PPC ads will reach your intended audience instead of racking up costs for accidental triggers. We’ll also monitor and record your campaign’s clicks, conversions, and leads.
When it comes to remarketing, we have the expertise to reconnect you with past customers or interested visitors. We design and strategize campaigns that encourage returning converts to call, buy, or contact your business in an organic way.
Social media has taken over the internet. Take advantage of its popularity by using our social media advertising services. Your ad will be projected across Instagram, Facebook, Twitter, LinkedIn, and other popular platforms. When it comes to Facebook, we design custom campaigns that improve your brand’s awareness with likes, follows, and more.
Location-based advertising is important too and we know just how to work it. Our team generates geo-fences to better target your audience and leverage local audiences.
Results Are Everything!
Paid Search
Be seen by those who need you right now.
Display
Reach a brand new audience just starting to do research.
Remarketing
Reconnect with customers who have already been to your site.
Rule the Local Maps
- Setup Location Extensions
- Apply this on the correct campaign level
- Multiple-location businesses
- And a few more tips…….
Don’t Fall for These PPC Misconceptions
- Competitors always click on my ads
- PPC is Expensive
PPC Micromanagement, It’s an Expensive Endeavor
- Knee-jerk Reactions
- Trend Analyses
- Sample Sizing
- Multi-Campaign Testing
- Budget Changes
Picking the One Best Metric
Watch This video to find out the one metric that is the Holy Grail of All PPC Campaigns.
How the Google PPC AI Can Help and Hurt You
Machine Learning, the good, the bad and the ugly. Find out how to use it in your favor.
- Optimization scoring
- Intention management
- Not-so exact matching
- Auto-applying recommendations
How PPC Helps SEO
You’ll love the info you’ll learn here, especially if you are considering running SEO.
Why Your Business Needs PPC Ads
Using pay per click advertising is one of the best ways to enhance brand awareness.
It’s effective, affordable and available to businesses of all sizes.
Need a bit more convincing?
Here are just a few of the top reasons why your business needs pay per click advertising.
1. Cost-Effective
When it comes to advertising, PPC campaigns are one of the most cost-effective methods. Unlike regular newspaper, TV, or billboard ads, you’ll only pay for your targeted audience to see your ad. You won’t also pay for the thousands of people who aren’t interested and won’t convert. Not only that, but the people that see and click on your ad are almost 50% more likely to convert!
2. Fast Results
Once your PPC campaign is launched, your ad will be visible soon. You won’t have to wait weeks before you see what business your ad brings in. Of course, the first few months of your campaign are treated more as a testing period, but you’ll still see quick data that can help you generate better results.
3. Results That Are Easy to Track
As one of the most important aspects of your PPC marketing campaign, tracking results is a vital component. When using pay per click advertising methods, it’s really easy to track and measure data. It’s easy to monitor a variety of aspects such as your viewer impressions, conversions, and cost per click. You can also run tests such as A/B testing to see how viewers are using your PPC ads.
4. Targeted
PPC campaigns are more targeted than any other type of marketing campaign. There are multiple facets to how you can target your PPC ads such as demographics, in-market audiences, or even remarketing. You can also design a campaign to target a specific and custom market or to reach a similar audience that’s only just outside of your target.
5. Completely Customized
Everything about your PPC campaign is customized. From the keywords you choose to the audience you want to reach, everything is custom-tailored to your campaign. You have a say in everything that goes on with your PPC ad, so you’ll be able to reach that specific audience you were trying to reach.
Generate Sales Fast
Scale Up & Down Easily
Making Ads a flexible solution to the daily fluctuations of your personal business. If your sales are slowing we can turn your campaign on or off at a moment’s notice.
Precise Targeting
Our ads offer targeting options you won’t have with any other digital product. From keywords, specific phrases, location, and even income or gender showing there isn’t any target audience we can narrow in for you.
Sales Coaching
Per request, we can include feedback for your sales calls. Our sales team is always ready and eager to provide feedback on how to improve your phone or in-person sales skills.
Save Money
Click Fraud Protection
Click Fraud is one of the most damaging practices. We will work to protect you from being a victim of click fraud particularly if your industry is prone to this malicious conduct.
Smart Campaign Recognition
As the campaigns learn which keywords convert best, we allocate your funding to those keywords providing the best ROI. If you are also an SEO client, we then provide your SEO team with this information to make your SEO more effective.
Make It Easy
Landing Pages That Convert
When a landing page is our recommendation you will work with our in-house design team to build a page that will help convert traffic to leads. We have seen pages convert over 20%.
Smart Budget Guidance
Spending money on digital marketing can be confusing and overwhelming. Our team is here to help guide you to make the best choices for YOUR business NOT ours.
Accurate Lead Tracking
All website activity is tracked including but not limited to lead submissions, phone calls, and text messaging.
Why Choose Our PPC Services?
When it comes down to it, we’re experts in what we do.
Our PPC agency has worked with hundreds of clients on various PPC campaigns for various types of businesses,
which means that we know how to create good results and how to build up your company.
Transparent Pricing
To forge a solid relationship with every one of our clients, we have made it our mission to be transparent about our pricing and how we work. We’re very clear on how much our services cost so that you can make a judgment on whether our services are a good match for you.
Detailed Reporting
We ensure that you stay completely up to date on everything that’s happening with your campaign. You’ll know everything about your ad campaign from when we begin to when we have your campaign public and we provide reports on how it’s working.
Comprehensive Work
It’s all in the details. We’ll go through in-depth research to understand everything about your business. We don’t leave any stone unturned and pay attention to all the details that matter to create the most effective PPC marketing campaign for you.
Customer-Focused
Choose us if you’re looking for a customer-focused approach. We believe in listening to you as our client and in learning what you want for your business. That’s why we’ll go through every part of our strategy with you to make sure that we’re on the same page before we even get started. We are strongly invested in your goals.
DIY vs. Hiring A Professional PPC Agency
You could go about your PPC campaign by yourself, but it makes a real difference to hire a professional pay per click management agency. This is because PPC management isn’t something that you do once and consider done.
PPC is a constantly evolving process that’s all about picking up momentum over time. If you want a good PPC strategy, you’ll need to continually adjust it and readjust it over time for it to keep working as efficiently as possible.
Hiring a pay per click management agency can ensure that all of this gets done properly. After all, you’re a business owner already occupied with the various moving parts of your business operations.
Running PPC ads takes a lot of time and effort, which is why it’ll be much easier and effective to hire a professional who knows what they’re doing.
Daily Quality Control
Setting goals and creating your unique plan doesn’t stop at day one. We will be here every step of the way to help navigate the success of your marketing efforts and offer support and advice to help grow your business.
Ongoing Strategic Planning
Spending money on digital marketing can be confusing and overwhelming. Our team is here to help guide you to make the best choices for YOUR business NOT ours.
Monthly Reporting
We don’t believe in just sending you an update. On a monthly basis your Account Strategist will set up a meeting to review your campaign reports. We want our clients to understand what we review so you can be a part of the process every step of the way.
Complementing Services
If you’re interested in any of these services, just let us know. We can help you come up with a PPC marketing budget for these services that will work for you or your business, and we will even manage it for you.
