When you’re starting your digital marketing campaign, it’s normal to want to get ahead of the competition. If they’re doing more, why shouldn’t you? However, in some cases, more is actually less. That’s especially true when it comes to your digital marketing team. Using multiple agencies might seem like a good idea, but as it turns out, it can cause a lot of problems.
Why You Should Use One Agency for All Digital Marketing
Why should you ditch the multiple agencies strategy for one digital marketing agency? Here are the top reasons you should only use one:
Keep It Simple
Running a business is hard work, and there’s a lot that goes into every aspect of your company. Simplifying any process allows you to focus on your growth. With multiple agencies, you have much more to manage. You have to communicate with other teams, keep everyone on the same page, and ensure everyone’s making proper progress. In short, one marketing agency keeps it simple and clear for everyone involved.
Miscommunications can end up with big consequences, even if it seems like a small misunderstanding. Do you remember the ‘telephone’ game in grade school? From that, we learned that the more people the message goes through, the more skewed it becomes. At the end, you hardly know what the original message even was. Working with multiple marketing teams works just like that.
Less points of contact means less opportunity for any misinterpretation.
One misconception about marketing is that the more people you have working on a campaign, the better it’ll go. That might be true within a digital marketing agency. However, it’s not true if you’re working with multiple digital marketing agencies. When you use only one agency, you may have one or two points of contact. Then within the agency, they can have other agents working on your campaign as needed. However, if there are a few agencies working on your campaign, you run the risk of one undoing the work of the other. Even worse, you could have two agencies working on the exact same thing, costing you both time and money.
When you streamline your digital marketing with one agency, there’s a lot more collaboration. Within the agency, the team working on your campaign can communicate more easily, and brainstorm together. When you have a new idea for your campaign, or you’re launching a new product or service, you only need to collaborate with a single team.
With a single agency, you can find new ideas, and really focus on the ones that will drive your business growth. If you hire multiple marketing agencies, you won’t get the same effect. It’s simply too hard to balance each team’s creative ideas, choose the right one, and devote the proper amount of focus to it.
Build Ongoing Relationships
It’s always a little more difficult to get the ball rolling with a new team or project. Why set yourself up for that time after time? If you work exclusively with one digital marketing agency, you’ll be able to pick back up where you left off last time. There’s no need to reintroduce them to your company, specify your goals, or learn what methods they use. Let one agency get to know and understand how your business works, and they’ll be able to give you the best results.
With an ongoing relationship between your business and a single digital marketing agency, you get a consistent, streamlined process every time. That goes for all your marketing content too. It quickly becomes obvious to an audience if your branding is done by multiple parties. Use one agency, and you’ll keep the same ‘feel’ that your customers are looking for. Too many different messages, and you can sound disingenuous.
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If you want the best digital marketing campaign, and you want results, let one agency take care of it. More than one agency working on a campaign can actually end up harming its outcome. With a single agency, you save resources for your business. Not just that, you also get better results, and faster.
Stephan Boehringer is the CEO of Get The Clicks, a web marketing company. Stephan has over 20 years of experience in the field of web marketing, and has been a speaker and consultant for many years. Stephan is passionate about web marketing and helping their clients be the best they can be.
Stephan Boehringer graduated from the University of Florida with a Bachelor of Science in Business, Management, Marketing, and Related Support Services.