We already know that SEO is a dynamic field that’s constantly evolving. However, with the rise of artificial intelligence (AI) recently, SEO is expected to undergo even more significant changes in the coming years. In 2023, it’s even more crucial now than ever to stay ahead of the curve and keep up with the latest trends in SEO. As an Orlando SEO company, our commitment to our clients goes beyond just optimizing their websites for SEO today. Instead, it’s our job to constantly stay ahead of these SEO changes and gain insight into the future of SEO, so we can ensure that our clients are getting the best results from their SEO campaigns.
The Role of AI in SEO
AI’s Impact on SEO
As we know, AI is already exerting a substantial influence on the field of SEO, as search engines such as Google and Bing leverage AI capabilities to deliver more precise and relevant search results than before. With the help of AI, search engines are now able to understand user intent better than before. This, in turn, helps search engines to provide a more personalized and relevant search result to their users, thereby improving the overall user experience.
Voice Search and SEO
Today, we’re also seeing the rise of voice search through the increasing popularity of smart speakers and virtual assistants like Siri and Alexa. There’s no doubt that more people are turning to voice search to find information online these days. In fact, it’s expected that over 50% of all searches will be voice-based by the end of 2023 and this has significant implications for SEO. Since AI algorithms are used to understand natural language queries and provide higher accuracy in its answers, this also means that businesses today should look at optimizing their content for voice search. SEO strategies have to adapt to this new focus on voice search and focus on providing concise and relevant answers that will SUIT voice search well.
Optimizing SEO for Voice Search
It’s important to understand that optimizing SEO for voice search requires a significantly different approach to traditional SEO. For one, voice search queries do tend to be longer and more conversational than text-based queries. Therefore, businesses need to focus on long-tail keywords and natural language phrases when optimizing their websites for voice search.
With the increasing amount of people using voice search to find local businesses and searches, keep in mind that you also need to have accurate and up-to-date information about your business’s location, hours, and services.
Last but not least, high-quality content that answers users’ questions in a concise and relevant manner is still vital. People use voice search often to find answers to specific questions, so if your business provides helpful and informative content, then you’ll have a higher chance of appearing in voice search results.
The Importance of E-E-A-T
Google’s emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) remains crucial at this point. In fact, search engines continue to prioritize content that demonstrates a high level of experience, expertise and credibility. This means that businesses need to focus on creating helpful, well-researched and informative content.
Optimizing for E-E-A-T
When it comes to optimizing your website for E-E-A-T, you can start with ensuring that your content is original, accurate and helpful to your website visitors while constantly creating new content that address your audience’s questions and needs. It’s vital to demonstrate your expert knowledge or even share first-hand experience on the topic while covering all the necessary subtopics for your website audience to fully comprehend the topic.
Google also wants to know that your business is a credible and legitimate source of information. This is where its emphasis on authorship comes in. Creating an About page to introduce the people on your team will help establish the expertise you have in your industry. Also, authoritative backlinks from reputable sites are vital as they reflect your expertise and trustworthiness as a source in the industry.
The Impact of Social Media on SEO
Social media has always been an integral part of building a brand. In 2023, its influence on SEO cannot be ignored, and businesses should focus on optimizing their SEO strategies for social media too.
The fact is, search engines do take into account social media signals such as likes, shares, and comments. This means that businesses that have a strong social media presence are more likely to rank higher in search engine results pages.
Optimizing SEO for Social Media
Getting the best results out of social media can involve very different strategies from traditional SEO. When it comes to social media, high-quality and shareable content is the key. This means that businesses should strive to create informative and engaging articles as well as more interesting and appealing media forms like infographics and videos.
It’s vital to understand that creating shareable content will enable your business to increase your reach on social media, and your results will play a part in enhancing your overall brand on the internet and improving how search engines like Google perceive your business.
Besides creating shareable content, ensure that your social media profiles are complete and well-optimized for search engines. You can do this by including relevant keywords in your profile descriptions and linking your social media profiles to your website. This is a simple way of increasing your visibility on social media and, ultimately, driving more traffic to your website.
Brace for the Changes in SEO with Get The Clicks
With all the changes and uncertainties in the field of SEO, one thing is certain. That is, when you adopt a proactive approach and constantly seek to stay ahead and adapt to changes in the industry, you’ll reap the benefits of a strong online presence for your brand, which will translate to an expanding clientele and more profits.
Overall, the SEO landscape for 2023 and beyond appears set to be greatly shaped by user experience, ongoing technological progress, and the continually evolving algorithms of search engines. It will be the businesses that prioritize SEO best practices and constantly adapt to emerging trends that will be well-positioned to succeed online.
If you’re feeling confused about all the fast-paced changes in the SEO world, give our team a call. At Get The Clicks, we strive to take on a proactive approach that enables us to constantly stay ahead of the curve and adjust our strategies to get the best results for our clients.
Stephan Boehringer is the CEO of Get The Clicks, a web marketing company. Stephan has over 20 years of experience in the field of web marketing, and has been a speaker and consultant for many years. Stephan is passionate about web marketing and helping their clients be the best they can be.
Stephan Boehringer graduated from the University of Florida with a Bachelor of Science in Business, Management, Marketing, and Related Support Services.