- Start by going to a site like https://www.landingfolio.com/. There you will find some great design ideas.
- Have a short description of your service/ product.
- Show sample results. This will build credibility.
- Show client logos. This will also build credibility.
- If you have a case study, use it. Make it a pdf download.
- Add a few testimonials.
- If you have press coverage or were featured in a publication, add it. This will again build credibility.
- Make your most important points graphics, not text.
- If you can, make the landing page outside of any template design that exists on your site. You want to avoid page navigation.
- Give viewers very few options of what to do. Contact, purchase, download should really be it.
Contact Forms: - Make these VERY short.
- If you want them to contact you, consider it as simple and short as an email box.
- If you want your viewers to purchase something, add a “Purchase Now” button and connect it to a simple checkout function.
- If you can, customize the text in the button such as “Start Now”, “Get Rolling”, etc.
- Tell them what will happen after they have contacted you, purchased something, etc.
Copy: - Make sure your text has a clear message.
- Write benefit-formatted copy, meaning don’t tell people about your service/product. Tell people what benefit they will derive from using your service / product.
- Make sure your headline reflects exactly the ad text of your marketing campaign.
- Have 2-3 clear calls to action such as “Contact Us Now”, “Email us Now”, “Limited Time”, etc.
- Always write your text in the second person (You).
- Write longer copy if you look to close a sale.
- Write shorter copy if the call to action is for something that has no purchase related action.
- Keep writing on point with logical progression.
- Keep most important info at top & bottom of bullets. Not in the middle.
- Make your first paragraph less than 2 lines.
- Make no paragraph longer than 4-5 lines.
- Assure your call to action is on every page fold of the screen, meaning if people can scroll up and down on your page, at all times will they see a call to action.
- Do not add outbound links or make the design too busy with clutter.
- Test everything.
- Test all browsers, and even different browser versions. Especially IE. If something breaks, it usually breaks in IE.
Stephan Boehringer is the CEO of Get The Clicks, a web marketing company. Stephan has over 20 years of experience in the field of web marketing, and has been a speaker and consultant for many years. Stephan is passionate about web marketing and helping their clients be the best they can be.
Stephan Boehringer graduated from the University of Florida with a Bachelor of Science in Business, Management, Marketing, and Related Support Services.
