One of the biggest but most important decisions in your business is how you’re going to market yourself. It’s intimidating to think that you not only have to create the product or service you’re selling, but you also have to get it out into the world and market to your audience. When it comes to marketing, or digital marketing specifically, it is just as important to know when it’s time to switch from in-house marketing to a quality marketing company.
It’s understandable you wouldn’t want to hire a marketing company when you’re just starting out and don’t have the funds or resources. Still, it’s important that you make the switch at some point. We’ve compiled a few tips to help you make the decision if you’re wondering when it’s time to hire a digital marketing agency.
You’re In Over Your Head
When you’re swimming in your workload and it’s become overwhelming, it’s probably time to seek help. At first, this could just mean hiring an assistant to help with your business. But when you’re struggling to keep up with your own marketing and all the other things you’re responsible for, it’s time to hire a full fledged digital marketing agency to help take the burden off you and thoroughly look after this part of your business.
Sales Are Down & You Don’t Know Why
You’ve spent a couple of hours coming up with new marketing tricks and you’ve made sure to keep up, but sales just aren’t coming through. No matter what you try, you can’t figure out the best way to draw in more customers and you can’t seem to keep them. If you’ve tried many tactics and haven’t seen much success, it’s probably time to hire a digital marketing agency. As an agency, we are experts with years of experience behind us. We’re able to see problems in your marketing strategy and will be able to bring a whole new approach to the table.
You Aren’t Tracking What’s Successful & What Isn’t
There’s a lot to think about when running a business and you probably don’t have the time to track your marketing campaigns. It’s not always the first thing to come to mind, but it is vital to adapting and improving your marketing strategies.
If you suddenly get more customers but you’re not tracking what’s drawing them in, how will you know what works and what doesn’t? You may have just placed a new ad in the newspaper or updated a post on social media, but maybe this sudden inflow of sales is from that fundraiser your business was a part of.
To make sure you aren’t wasting your time and resources, you need to track where, when, and how you market your business. If you’re just too busy or you’re not sure how to do this, it’s time to hire a marketing company to help you out.
Updating Your Website Isn’t Your Highest Priority
Google tracks which websites have been updated and which are outdated. If your website has been stagnant and you haven’t been putting as much effort into it as some of your other work, it’s time to hire a professional marketing agency. They’ll make sure your website is updated and rising up in Google’s ranking system to help you get more customers while you focus on what really needs your attention.
Your Website is Getting Traffic, But Customers Aren’t Converting
You may have a stylish website that you feel confident will attract new customers. However, if your website doesn’t represent your product well or is difficult to navigate, customers are unlikely to convert well in your business. We can help you analyze your website to see what issues there are; we can even help you experiment and split test certain elements of your website.
So, What Do Digital Marketing Companies Even Do?
You may have already decided you need someone else to manage your marketing, but now you’re wondering what a digital marketing company even does. Sure, they market your business for you, but what does that look like? What kinds of things should you look for in a digital marketing company?
One of the first things a digital marketing agency will do is analyze your current strategies and what seems to work. We’ll have our own ideas about how to help, but we want to see what your business has done and how traffic has reacted to your methods.
Manage Automated Marketing Strategies
You may or may not have thought of this already, but digital marketing agencies will manage all the marketing leads from email marketing to SEO to social media postings. Our agency takes care of it all and makes sure everything represents your business front accurately.
We can help to design, re-design, and manage your website’s content. We’ll keep track of traffic flow and how your customers navigate through the various pages. Digital marketing agencies will also manage content on your website to help with SEO and make sure your website is regularly updated and performing well in Google’s eyes.
Overall, digital marketing agencies make the lives of business owners much easier. We take a huge chunk of complicated work out of your hands and allow you to focus more on the work you enjoy. Without having to worry about marketing strategies and what you’ll do to promote your business next week, you’re able to continue developing your company and rest easy. The right digital marketing agency can send your business soaring all while you return to doing what you love best: running your business.