Website traffic means little if people are not engaged, and it’s worse if they leave as quickly as they arrive. A high bounce rate is also not ideal when it comes to search engine rankings. Website engagement can be key to giving users even more incentive to trust the brand, and by interacting well with your website visitor, you can increase your conversion rates and sales.
To keep users engaged and browsing on your website, consider implementing a variety of website engagement tools.
Live Chat
Rather than depending on navigating to find answers, consider giving your users the option to directly engage with you, and vice versa. Live chat provides real-time answers to questions, and is particularly useful to address issues that are more complicated.
For those that provide customer service, this is an invaluable tool to add to your website. There are a number of options available, and a customizable and easy-to-use tool like Nextive might just be what you are looking for.
Constant Reminders Such As Hello Bar
If you want to emphasize something constantly to your visitors, consider using Hello Bar. This tool will add a distinct, non-scrolling bar to the top of your website, which will always be present no matter how the user scrolls down.
Whether it’s a helpful source of information, or an advertising spot, this particular addition may just help you with your conversions with its persistent presence.
A/B Testing Tools Like WebEngage and Optimizely
Not all results are definitive. There has to be comparisons made in order to determine the validity of your findings. This is where A/B testing can come into play. The split testing of your website will be important in helping you learn which elements are what users prefer.
This can be done with the help of WebEngage, which comes with an unique form that allows for feedback. The best part of it is that it does not come across as intrusive and overwhelming. Our Orlando Web Design page has been optimized this way. This new way provides a more convenient form of split testing.
However, if you prefer the more traditional methods, an all-rounder tool like Optimizely can help with not just A/B testing, but also analytics, personalization, and even targeted marketing. The tools and solutions will give you an edge in refining user experience.
Google Analytics
Knowing where and what went wrong can be essential to helping identify problems and fixing them. With tools like Google Analytics, you will be able to track different metrics and understand how your users behave. Together with Google Trends, you can identify trends through keyword research and adjust your strategy accordingly.
This will help brands cater to their audience in the most organic way possible. Valued content that is helpful and engaging will always give your users more reasons to visit and stay.
If you want to go further, consider Pagespeed Insights. This is a tool that can help you identify the problem areas of your website, which are the areas that users prefer and which are the ones they do not. Loading speeds can also be improved with the tool’s help. Our Tampa Web Design page speed increased tremendously after implementing this tool on that page.
While these tools may not be as comprehensive as others, they form a solid foundation for any brand to build their efforts on and enhance website engagement.
Seamless Connections
With social media being a key fabric of society, making it easy for users to authenticate themselves using social media accounts will make things more convenient. Instead of creating accounts and remembering passwords, everything can be linked with this particular innovation.
A software like OneAll will allow users to do just that, all with a single click. It can result in less frustration and more time for users to explore what you are offering.
Conclusion
Conversion rate is always a priority; it’s pointless just having website traffic that doesn’t engage or take any action on your website. By enhancing your website’s engagement, you are making sure you have covered all your bases and ensuring likelier success. See the best orlando web design agency to help you engage your website visitors!
Stephan Boehringer is the CEO of Get The Clicks, a web marketing company. Stephan has over 20 years of experience in the field of web marketing, and has been a speaker and consultant for many years. Stephan is passionate about web marketing and helping their clients be the best they can be.
Stephan Boehringer graduated from the University of Florida with a Bachelor of Science in Business, Management, Marketing, and Related Support Services.
