Consumers are heavily influenced by positive reviews, endorsements and what others recommend. This is also known as the phenomenon of social proof. It means that people tend to look for cues on what to do, through the behaviors and actions of others. Marketing...
The world of social media is in constant change and evolution. That’s what makes it exciting, but the time it takes to keep up with it all can be intimidating for some small business owners. Nevertheless, this form of instant communication is how many of us keep up...
This is a preliminary checklist designed to get you started with Social Media. If you have specific questions about any specific social platform, please contact us. A Word about Implementation: If you believe business is built on relationships, then you believe social...
Social media provides an excellent opportunity for small businesses, to market their services effectively to consumers. The implementation of geolocation on all major social networks, along with an increased usage of smart phones, has opened up new doors to market...
Google+ can be an invaluable tool for any company looking to promote their content, and help with their search engine optimization in the process. Google+ is often overshadowed by more mainstream social media networks such as Facebook and Twitter. Now I don’t...
There have been many on-going changes that Google has been throwing at us in the past two months. Not only has the search algorithm had some major updates; many of the Google products are seeing some alterations as well. It has become more important than ever that...
