Has it changed? Well, we are constantly seeing changes but I don’t think the basic premise of how things work has just evolved. For the most part, it’s still about content and links, only now links include tweets, +1s, shares and likes, etc. Content has evolved. The way links are evaluated has certainly changed, but the fundamentals are the same.
How Google Search Has Shifted from 10 Blue Links to AI Overviews
Imagine you need a new washing machine. In the past, you might type a query into Google and scroll through pages of 10 blue links, reading reviews and comparisons on multiple websites. Today, an AI-powered Google search can synthesize those reviews and deliver a...