On-Page SEO
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We will work tirelessly to deliver the best digital strategy for your business or your money back. We understand you are placing your trust in us and we intend to deliver.
Our on-page SEO work includes an in-depth analysis of your site’s structure, content optimization, keyword targeting, and technical improvements. Partner with Get The Clicks to boost your search rankings, drive more organic traffic, and deliver a seamless user experience tailored to your audience.
What is On-Page SEO
On-page SEO is the process of optimizing individual web pages to rank higher in search engines and drive more organic traffic. It involves optimizing various elements on a webpage, including content, HTML elements, and site architecture, to make them search engine—and user-friendly.
The main goals of on-page SEO are relevance, readability, and usability – to ensure that the content is aligned with user intent, easy to read and understand, and provides a smooth and intuitive experience. These goals are closely tied to Google’s E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness), which put content quality and credibility at the top of the rankings.
Keyword Research and Selection
SEO starts with choosing the right keywords, which are the foundation of content optimization. Keyword research is about finding the terms and phrases your potential visitors will type into a search engine. Primary and secondary keywords have different roles in this process. The primary target keyword is the main focus of the page, while the secondary keyword supports the main theme, adds context and widens the reach of the content.
Long-tail keywords, which are longer and more specific search phrases, are vital in SEO. These keywords are less competitive and more aligned with user intent, so they are more likely to convert visitors into customers. Long-tail keywords cater to multiple user needs and contribute to both ranking and conversion rates.
Keyword intent is another crucial element. Keywords can be grouped into three main categories: informational, navigational, and transactional. Informational intent means the user is looking for information, navigational intent means they are looking for a specific site, and transactional intent means they are looking to buy. Optimizing for these different intents can dramatically improve user engagement and rankings.
Popular keyword research tools like Google Keyword Planner, Ahrefs and SEMrush give you insights into search volume, competition and related terms to help you choose and refine your SEO strategy.
We will work tirelessly to deliver the best digital strategy for your business or your money back. We understand you are placing your trust in us and we intend to deliver.
Meta Tags Optimization
Meta tags are the HTML elements that provide information to search engines and users about a page.
Two main meta tags are Title Tags and Meta Descriptions.
Title Tags
Title tags are one of the most important on site SEO elements. They show up in search engine results and browser tabs, which is why they are a key element for both ranking and user engagement. Best practices for SEO-friendly title tags are:
- Length: 50-60 characters to avoid truncation in search results.
- Primary Keyword Placement: Placing the primary keyword in the first few words of the title helps with relevance and ranking.
- Avoid Clickbait: Titles must be compelling but also accurate. Misleading or clickbait style titles harm user trust and increase bounce rate.
Meta Descriptions
Meta descriptions are a summary of the page content and show up below the title tag in search results. An optimized meta description should:
- Be 150-160 characters long to show fully in search results.
- Be concise yet engaging and compelling.
- Include primary keywords naturally.
- Use call-to-action (CTA) phrases like “Learn More” or “Get Started” to increase click-through rate (CTR) and guide users to desired actions.
Meta Keywords (If Applicable)
Header Tags Optimization (H1, H2, H3, etc.)
Header tags (H1, H2, H3) are important for both SEO and user experience.
Structuring content with these headers makes content readable and helps search engines to crawl and index the content efficiently.
H1 Tag Best Practices
Subheadings (H2, H3)
URL Structure
- Be concise.
- Include keywords.
- Avoid dynamic parameters (e.g., “?id=12345”) that confuse both users and search engines.
- Use hyphens to separate words, search engines treat underscores as connectors.
An organized URL structure helps with the navigation and categorization of content within site.
Content Optimization
The core of on-page SEO is content optimization, which includes aligning content with search intent, keyword density, readability, and user engagement.
Keyword Density and Semantic Keywords
Readability and Engagement
Including multimedia elements like images, charts, and infographics can increase user engagement and break up text-heavy content, making it more consumable.
Multimedia Content
Internal Links
Using internal linking strategically to point to key pages can distribute page authority throughout the site. Also, implementing breadcrumbs helps users to navigate back to higher level pages and improves both user experience and SEO.
External Links
When it comes to external links, do not confuse do-follow and no-follow links. Do-follow links pass SEO value and should be used when linking to authority sources, but no-follow links do not pass SEO value and are used for links to less trustworthy or sponsored content.
Image Optimization
- Descriptively named, with keywords relevant to the page.
- Optimized for size and format to reduce load time, for both SEO and user experience.
- Tagged with relevant alt text to improve accessibility and SEO by helping search engines to understand the image.
Page Load Time
Mobile-Friendliness
Non mobile friendly sites will rank lower in search results especially with Google’s mobile first indexing which looks at the mobile version of the site for ranking purposes.
To check if a site is mobile-optimized, use tools like Google’s Mobile Friendly Test to see if pages meet the mobile responsiveness criteria. It will highlight issues such as text readability, clickable elements and overall design usability on smaller screens.
Structured Data and Schema Markup
These rich snippets may include things like star ratings, prices or product availability and make pages more visible and appealing to users. As search engines move towards user intent and content relevance structured data is key to increasing organic visibility and CTR.
There are several types of schema markup that websites can implement, each for a specific type of content. For example, Article schema helps search engines to identify and display news articles, blog posts or other editorial content with author names and publication dates. Product schema can show prices, stock levels and user ratings in the search results.
Review schema is used to display aggregate ratings and individual reviews, which can increase trust and engagement. FAQ schema allows questions and answers to appear in the search results and answer user queries before they even click through to the site, making it easier to get visibility in voice search and featured snippets.
To implement and test schema markup, use tools like Google’s Structured Data Testing Tool or the Rich Results Test to check if your structured data is formatted correctly and eligible for rich snippets. These tools will also help you troubleshoot issues and make sure the schema is working.
Adding schema is relatively easy and with platforms like WordPress offering plugins to make it even simpler, non-technical users can get enhanced SERP visibility. By adding structured data, you’re not only increasing your chances of getting in rich snippets but also telling search engines your content is well organized, relevant and trustworthy.
User Experience (UX) Factors
Improving user experience is key to reducing bounce rate and increasing dwell time. Bounce rate is the percentage of visitors who leave a site after viewing only one page and not interacting with any other content. A high bounce rate tells search engines that a page isn’t providing value or meeting user expectations, which can lower the page’s ranking.
Dwell time is the amount of time a visitor spends on a page before returning to the search engine results. Longer dwell times mean users are finding the content relevant, which can increase the page’s SEO value.
You can optimize call-to-action (CTA) buttons, heatmaps to understand user behavior and intuitive navigation.
Call-To-Action Buttons
To optimize CTAs, they should be placed prominently above the fold or at logical breakpoints, use clear and compelling language, create urgency with phrases like “Sign Up Today,” and be visually striking with contrasting colors and bold fonts.
Additionally, ensuring that CTAs are contextually relevant to the content being viewed increases their effectiveness, guiding users through their journey and improving conversions.
Heatmaps
For example, if users aren’t clicking on a CTA, it may be too far down the page or not prominent enough, suggesting a redesign or repositioning. Similarly, if users struggle to find navigation or key links, simplifying the layout can reduce friction and improve UX.
Scroll heatmaps also highlight which content is being overlooked, allowing you to move important information higher up or break it into smaller sections. Additionally, if users hover over content without engaging, it may signal the need for clearer, more actionable content.
Content Freshness and Updates
Re-optimizing older content involves adding new insights, updating outdated information, improving keyword targeting, and adding to multimedia elements like images or videos. For example, blog posts or articles that are no longer relevant to current trends or data can be updated with fresh stats, updated facts, or new examples to make them more relevant. Revisiting older posts also allows you to add internal links to boost authority and drive traffic to key pages.
Once you’ve made these changes, be sure to monitor the rankings using Google Search Console or SEMrush to see the impact on organic traffic and rankings and make sure the changes are driving SEO improvements.
In Summary
On-page SEO is key to boosting your search engine rankings and improving user experience. Main strategies involve optimizing target keywords, meta data, header tags, URL structure and internal linking. However, the foundation of on-page SEO is high-quality content that matches user intent and provides value, and an intuitive mobile friendly design that allows for easy navigation and engagement.
Content updates and continuous optimization are just as important as search engines favor fresh relevant content that meets evolving user needs. On-page SEO aligned with broader SEO goals and Googles E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) means your content will not only rank but also build credibility and trust with users and search engines. By focusing on these areas, you can increase your website’s visibility, engage users and build long-term SEO success.
We will work tirelessly to deliver the best digital strategy for your business or your money back. We understand you are placing your trust in us and we intend to deliver.