One of the biggest struggles when running a business is the budget. How much money goes in each section of work? How much more can you spend without going into debt? It’s a difficult task to manage, so when you realize you need to hire a digital marketing agency, it feels like you’ll never have enough money. Here’s the thing: hiring a digital marketing agency can actually save you money in the long run.
It may seem counterintuitive that by hiring someone and adding to your marketing budget will result in saving money, You may struggle with seeing it at first, but here are just a few ways spending those extra dollars can save your overall costs.
All the Skills in One Company
Digital marketing involves a lot of areas. Whether it’s copywriting, designing media, or SEO, hiring one individual for each section would run the costs up the wall. When you hire a single digital marketing agency like us, we already have all these specialists on our team to work on your business.
More Efficient
Not only will delegating all the work to a single digital marketing agency save you money, it will also save you the stress of coordinating separate employees. You won’t have to worry about training more staff as your business grows or trying to delegate different projects to each member of your in-house marketing team.
Because digital marketing agencies have to manage work for multiple brands and companies, their staff are trained on the most efficient and successful methods for marketing. You’ll no longer have to worry about your in-house team’s long meetings or wonder if they’re staying on schedule.
Consistent Work
Perhaps your freelancer who dabbles in your business marketing gets sick or takes a vacation. If you only have an in-house team, it can be difficult to get the work covered while they’re gone. Your other employees are already busy and may not have the skills needed to cover the absent employee. Suddenly, your choice to hire a handful of marketers yourself is causing you more stress and money than you planned for.
When you hire a digital marketing agency like us, you can be assured that you’ll get consistent work done without all these issues.
Cheaper Than Hiring Employees
When you choose to hire your own in-house team, you’re suddenly faced with needing to provide medical insurance, sick leave, and vacation time while also paying payroll taxes and for basic resources. Digital marketing agencies already have all those accounted for when hiring their employees and you don’t need to pay extra for those benefits. You also don’t have to struggle with recruiting and training a brand new hire.
Trial and Error Through Others
Digital marketing agencies have worked with other clients before you. We’ve tried all the different methods and learned the best strategies for each business type. You don’t have to worry about wasting money on a strategy that won’t work for your business. Think of it this way: you get the benefit of past experience without actually paying for them yourself. It’s a win-win!
Wiser Spending
In business, it’s important to make sure your spending your money in the wisest way possible. That’s why you budget and plan and then budget some more. So, what’s the wisest way to spend a marketing budget? Should you just do what you can afford and use the methods you’re familiar with?
Maybe adding a few in-house marketers would be wise, but the best deal you’ll get for your money is to hire an agency. We have more resources and knowledge available to us and you only have to pay a set sum rather than deal with pay raises and sometimes unreliable work.The quality and value you’ll gain is much more than the price you’ll pay.
What Will You Choose?
You’ve read the facts: digital marketing agencies can be cheaper than hiring a full time staff, more efficient than an in-house team, and have more experience that can benefit your business. It’s understandable to want to take some time to think about things first, but if you’re really committed to giving your business all you can and spending your budget wisely, you’ll soon be joining millions of other businesses that have taken advantage of marketing agencies. Give your business the help it needs to compete with top brands and know that your business is in good hands.
Stephan Boehringer is the CEO of Get The Clicks, a web marketing company. Stephan has over 20 years of experience in the field of web marketing, and has been a speaker and consultant for many years. Stephan is passionate about web marketing and helping their clients be the best they can be.
Stephan Boehringer graduated from the University of Florida with a Bachelor of Science in Business, Management, Marketing, and Related Support Services.
