Have you ever wondered how people got to your site and what they did while on your website? Marketing analytics is an excellent tool for you to answer these questions. Fortunately, to set up and use marketing analytics, you don’t need a degree in statistics or have an in-house web developer. Google Analytics is a free tool that is available for all websites. It’s easy to install, and it provides valuable data about your intended audience, content, and performance. All of this information is vital in helping your online presence.
A majority of businesses and agencies understand this and implement Google Analytics into their company. However, it’s still not uncommon for some businesses (including marketing agencies) to not know how to use utilize Google Analytics properly. They may not realize the depths of information available to them, or how to use their data to optimize their site. Well, that’s about to change with the help of Get the Clicks. In this post, you will learn the top things to look for when using Google Analytics.
What’s Bringing Users to Your Site?
It’s important to know what channels and campaigns are generating the most traffic to your site. This process includes discovering which keywords are going to be the most helpful. Also, you will want to use your Google Analytics to determine what sources are sending you the highest and most relevant traffic. Under the acquisition tab in Google Analytics, you will be able to notice both general and specific information about the channels which are getting you the most traffic.
Once you have this information, you can further analyze the channels that are most valuable to you. Then, you can put more money and time into optimizing your site for the channels that generate the best traffic.
Who is the Audience Coming to Your Website?
Gaining a better understanding of who is coming to your website is crucial. This allows you to learn something interesting about your intended audience, such as realizing a niche that you might have missed before. Or, you might discover that you’re getting traffic from an audience you don’t consider a good fit. Under the audience tab in Google Analytics, you can find everything from your audience’s location, demographics, interests, and behavior.
Also, as you’re looking under the audience tab, you will be able to notice what segments are most valuable to you. You can also see which segment stays on your site longer and which ones have the highest return rates. With this information, you will have the opportunity to create more targeted campaigns. This information includes both pay-per-click ads and content that’s made to attract particular niches with your target segment.
Is Your Site Mobile Responsive?
Within the audience information tab, you can also identify basic design or responsiveness errors on the site if you look closely. For example, if your desktop site stats were terrific, but you noticed higher bounce rates and lower session duration times on mobile, then that could mean your site is not mobile-responsive.
How Do Users Move Through Your Site?
If you’re looking to comprehend how users move across your site and which touch points are bringing in traffic, then the behavior tab is your answer. Under the behavior flow tab, you can analyze which pages navigate users to different sections on your site and when they leave. This is beneficial when deciding what CTA’s work best.
Is Your Audience Converting
Google Analytics provides who is coming to your site, who is converting, and what made them do so. In this section, you can set up goals such as trackable funnels which allow you to track users through the path on your site. With this knowledge and data, you can rework your website, giving priority to the content and pages that earn you the most sales.
Conclusion
Google Analytics is a tool every website should be utilizing. It’s free and easy to install, which is widely accessible. By analyzing your KPI’s to look for patterns in your data, you will be able to interpret the information you are getting from Google Analytics. Through this tool, you will have a much better understanding of your website, content, and marketing campaigns. You will notice how everything comes together to engage with your audience, convert, and optimize your site moving forward.
Stephan Boehringer is the CEO of Get The Clicks, a web marketing company. Stephan has over 20 years of experience in the field of web marketing, and has been a speaker and consultant for many years. Stephan is passionate about web marketing and helping their clients be the best they can be.
Stephan Boehringer graduated from the University of Florida with a Bachelor of Science in Business, Management, Marketing, and Related Support Services.
