Have you ever cold-pitched a client and it didn’t go too hot.  Well, you are not alone.  Recently we were featured in USA Today as part of a round-table discussion on the “dos and dont’s” of how to pitch a cold client.  The article discusses direct mail processes and how to target specific industries.  Additionally we address who you want to talk to and how you want to talk to that person.  All too often these potential clients are used to vendors contacting them and trying to sell them all sorts of goods/services.

If you are looking to become a master at cold calling & building value in your services you owe it to yourself to take a closer look at the USA today article we were featured in.

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