When it comes to PPC advertising, no two networks are the same. This means that when you’re at the point of choosing which platform to use for your PPC campaign, it’s essential to understand where each platform excels and how to benefit from it. There are five main...
The SEO vs PPC debate is an age-old one in digital marketing. Marketers have argued over whether SEO is better or if PPC is from the very beginning. Some marketers argue that SEO is better because it encourages organic traffic whereas others will claim PPC is best...
Setting up a PPC campaign involves quite a few steps and it can get rather confusing. In order to manage your PPC campaign in the most efficient way possible, we’ve put together the ultimate essential PPC management checklist. Before you launch your campaign, make...
Beginning in August of this year, Google will allow companies that offer cryptocurrency wallets to run ads. Initially, this practice was banned in 2018 not only for Google, but for other companies like Facebook. Google has started to loosen up its restrictions though,...
Hiring pay per click management services from an outsourced agency can be unnerving if you’ve never done it before. Even if you have, there can still be doubts throughout the process that make you wonder if it would have been a better idea to run the campaign with an...
Pay per click advertisements have been around for a couple of decades now, but advertisers still struggle to make the most out of them. Why is that? After all, if such a system has been used for so many years, how haven’t people mastered the art of it yet? The truth...
