What is a Buyer Persona?

What is a Buyer Persona?

Whether you are just starting a business, or have been selling your products for years, you know the importance of marketing. The way you approach marketing can make or break your business, which is why it’s crucial that you understand some of the most common terms...
Creating a Brand Identity

Creating a Brand Identity

The secret ingredient for massive success. Defining a brand is an exercise often overlooked by companies. A solid brand identity is part of the instrumental groundwork for creating customer loyalty. Whether you are just getting started with your business or own a...

3 Tips for Scaling Your Business

My Business is Growing. Now What? When a new business is started, the biggest fear of any business owner is always: is it going to work? Though the business may have a proven business model and is well capitalized, at the end of the day much of the initial success is...