Benefits of Custom PHP Development

There are countless factors driving the benefits of custom PHP web development. Depending on the overall goal in mind, here are several factors we tend to run into quite often:

Higher SEO Rank

When a website has custom code developed, it sends a signal to Google that something unique is going on. This often means that the visitor is being engaged at a deeper level. If this happens, Google is going to consider the website more interactive, thus providing a greater user experience. Websites with great user experience always rank better in the Google index. When websites rank better they tend to get more traffic. The increase in traffic is yet another factor for Google to pay more attention. Coupled with a great SEO strategy, these websites do well.

Unique Website Experience

When a website provides a unique user experience, visitors pay more attention. When visitors are “sucked” into a site they are exposed more to the brand, which in return allows the website to build more value. A great example of this is the free tools on our website. We offer these free tools so that visitors who run their own SEO can go there and measure their progress. All of these tools were developed with PHP code. Of course there is also a direct correlation of website conversions to engagement. When visitors are more engaged, they are more likely to make contact. Thus front-end tools can dramatically improve a website’s presence. PHP development can provide those types of experiences.

Business Process Automation

If your business runs in a particular manner that is unique to you, you will want to assure your website fits into this process. Highly successful businesses look to streamline operations, reducing manpower and drive overall quality. This is called Business Process Automation. Utilizing PHP development to build custom business applications allows business owners to attain the margins they are ultimately looking for. Among other things, custom reports can be created that help drive profitability, assure reliability and often reduce production costs.

>> Read More About Business Process Automation with PHP Programming

Speed

When you program from the ground up, you are only going to build things you actually need. Many out-of-the-box applications come with quite a bit of built-in functionality. Most websites don’t need all of the functionality made available. Unfortunately much of that code can still run in the background of the site, causing it to slow down and become bloated. This functionality can slow down the overall performance of the website, literally weighing it down. For systems that are designed to run on mobile devices especially, this can be a big problem. When applied properly, PHP development will be clean, simple and fast loading. It’s almost like writing code in short-hand, instead of entire sentences.

Scalability & Flexibility

You want a website that can scale with your business. Website Builders can rarely be scaled and often don’t provide the flexibility you really want for growth. When you develop your web presence in a CMS (WordPress for example) or build a site with custom code you can essentially do anything with it you want. Now, we understand few businesses may get to the point that they want to develop a complete online system, but PHP can even help with some of the smallest nuances of design and functionality. Many of our client have taken advantage of even simple PHP- coded contact forms to allow them to gather virtually any information they want.

Security

Hackers generally try to skip over custom built websites. Hackers like to go after the low-hanging fruit. Website security has slowly but surely come to the forefront of every bodies mind. It has gotten to the point that browsers are now alerting users if a website is not secure. If you are using a website platform that is readily available for thousands of people to use, you run a higher risk of being hacked. Conversely, if you have a custom-built application you dramatically reduce your exposure. At the end of the day, you have to weigh the pros and cons for your specific organization to see what is best.